What are the responsibilities and job description for the Account Executive position at Media News Group?
Summary:
Are you a driven, results-oriented sales professional looking for an exciting opportunity to make a significant impact? Southern California News Group (SCNG) is seeking an Account Executive (sales hunter) to lead revenue growth for our advanced digital and in-house content marketing channel, Skyline. The Account Executive is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. As a key player in one of the largest media companies in Southern California, you'll have the chance to work with 11 daily newspapers, associated websites, multiple weekly newspapers, and social channels, reaching over 8.1 million readers each week. If you are passionate about driving revenue growth, building strong client relationships, and working with a dynamic media company that reaches millions of readers each week, we want to hear from you!
Must be located in the Los Angeles area with monthly in office expectations in Irvine, CA.
What you will do:
- Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media
- Take charge of the entire sales process, from generating prospects to closing deals, with a focus on expanding new business opportunities and exceeding KPI goals for your clients
- Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services
- Create and update marketing presentations using research and case studies to sell against competitive media
- Strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPIs and success metrics for campaign performance
- Work closely with clients post-sale to ensure client retention, renewal and overall campaign success
- Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry
- Demonstrate expert knowledge in online media channels, as well as an understanding of their correlation to offline executions, enabling you to effectively position our products and services against competitors
- Assess key sales metrics to develop effective strategies for achieving sales success
- Navigate smoothly across various departments within SCNG to create compelling media solutions for advertisers
What you will bring:
- Possess 3 years of advertising/digital media sales experience, with a track record of driving revenue and closing deals
- Familiarity with Salesforce, Excel, PowerPoint, and experience with a sales enablement platform (e.g., Outreach or Pardot) is preferred
- Proficiency in Zoom, Google Hangouts, or similar video conferencing tools
- Thoroughly skilled in sales techniques such as cold-calling, networking, and lead generation, with a proven ability to close deals
- Capable of working independently, identifying and prioritizing business opportunities effectively
- Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals
- Bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment
- Exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities
- Valid driver's license and reliable transportation required
The hourly wage is $31.25 ($65,000) plus commission, cell phone reimbursement and mileage reimbursement. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and 401K plan (all benefits are based on eligibility).
Who we are:
In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.
“Built In Best Places to Work 2023 & 2024 Winner”
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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