What are the responsibilities and job description for the Digital Account Executive position at Media News Group?
Summary:
MediaNews Group is searching for an energetic and results-oriented Digital Account Executive (sales hunter) to join our amazing PA sales team. You will have the opportunity to sell digital advertising and digital marketing services for the PA Cluster of Media News Group. The position will work independently to increase the digital revenue base by developing new business.
What you will do:
- Develop and execute prospecting strategies to uncover new business opportunities
- Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals
- Accurately develop forecasts and manage pipelines
- Work independently to retain and upsell newly developed business through consistent campaign performance management
- Stay abreast of emerging trends in digital products, technology, measurement and analytics
- Identify the current needs of client base and communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign
- Navigate prospective clients through objections/concerns regarding costs, budgets and selling strategies
- Weekly Reporting on account activity, pipeline and revenue around Key Categories
- Understand client business goals and provide strategic advice on digital marketing solution, present and explain the benefits of our digital products to clients
What you will bring:
- Bachelor’s degree in marketing, systems, communications or a related field; or equivalent combination of education and experience
- Minimum of three years of sales experience or experience in an advertising division
- Ability to work well both independently and as part of a team; position requires high level of professional communication ability
- Must have ability to research problems and provide solutions; also requires an understanding of the Company’s digital products and as it relates to customers, prospects, and key trends
- Have an understanding of how to grow and maintain market share
- Demonstrated record of success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs
- Effectively manage time as it relates to focus on sales related activities
- Strong Microsoft Office skills (MS Word and PowerPoint) spelling and grammar skills and including Microsoft Word, and PowerPoint
- Valid driver's license and reliable transportation required
Who we are:
The Daily Local News, a subsidiary of MediaNews Group, is a daily newspaper based in Chester County, Pennsylvania. The newspaper covers Chester County news and provides limited coverage of neighboring Lancaster and Delaware counties. It covers local and national news, sports, culture, and entertainment.
“Built In Best Places to Work 2023 & 2024 Winner”
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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