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Growth Marketing Manager
Mintel Chicago, IL
Full Time | Business Services 7 Months Ago
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Mintel is Hiring a Growth Marketing Manager Near Chicago, IL

We’re looking for a creative, data-driven B2B marketer to help us scale our business in the US. You will be planning and executing campaigns that play a central role in refining our GTM strategy for key services as well as developing multi-channel demand generation programs that bring in more marketing qualified leads and support business development. To succeed, you’ll have experience and comfort using marketing automation platforms, end-to-end virtual and offline event planning as well as stakeholder management. 

This role will be based in the US, preferably in Chicago (or with the ability to travel to Chicago), and will work alongside the wider Americas Marketing team. This role reports to the Vice President, Marketing (based in Chicago); and will function as a key member of the Americas revenue group. 

What You Will Be Doing:

  • Plan and deliver quality demand campaigns that drive revenue, and ensure marketing and sales messaging is clear, consistent and concise.
  • Lead and manage the varying channel activations including live stream events and webinars, email, content, tradeshows and conferences and partnerships.
  • Build and optimize campaigns within Marketo to nurture prospects into qualified leads.
  • Work closely with sales leaders to ensure excellent two-way communication and reporting around the revenue process for your focus markets. 
  • Refine customer profiles and define problems that Mintel helps them solve, as well as seek out and manage marketing partnership opportunities
  • Utilize Salesforce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis
  • Work closely with peers and leadership to explore and test new growth marketing channels.

Who We Are Looking For:

  • Commercially-Minded: You have a demonstrated talent for analytical thinking with an instinct for commercial opportunities, taking the client’s business objectives and ensuring you are asking the right questions to get the best results.
  • Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivated. You welcome the ability to work in a fast paced environment and work autonomously to manage and prioritize multiple projects at once.
  • Tech-Savvy: You have experience with Salesforce, Marketo (or similar automation tools), GoTo Webinar, Zoom, Google Docs/Sheets, Gmail and Microsoft Word, Excel and PowerPoint.
  • Great Communicator: You are able to read your audience to effectively engage and adapt your communication style to suit each client and internal business partner.
  • Multi-tasker: You can pivot on a moment’s notice; managing multiple projects and varying timelines to make sure client deadlines for each project are met. Strong organizational and problem solving skills are a must.
  • A Collaborator: You bring an energy to the table that encourages and develops internal relationships. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

#LI-BL1 #LI-REMOTE

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

08/12/2022

EXPIRATION DATE

11/29/2022

WEBSITE

mintel.com

HEADQUARTERS

LONDON

SIZE

1,000 - 3,000

FOUNDED

1972

CEO

JOHN KENNETH WEEKS

REVENUE

$50M - $200M

INDUSTRY

Business Services

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The job skills required for Growth Marketing Manager include Initiative, Leadership, B2B, Sales and Marketing, Marketing Automation, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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