On Premise Sales and Tasting Room Specialist

On-Premise Sales & Tasting Room Specialist

This exciting opportunity combines the responsibilities of driving on-premise (bars and restaurants) sales, Monocacy Brewing tasting room sales, and leading a team of brand ambassadors to enhance the brewery’s market presence and reputation. The ideal candidate is a passionate, enthusiastic and outgoing leader skilled in sales strategy, hospitality, team management, and customer relationship building.

Responsibilities:

On-Premise Sales:

• Develop and implement comprehensive sales strategies to meet and exceed sales goals.

• Drive on-premise sales growth by building relationships with bars, restaurants, and other hospitality venues.

• Conduct on-premise visits to ensure product placement, proper representation, and promotional activities.

• Organize and execute marketing initiatives, events, and promotional campaigns to boost on-site and on-premise sales.

Tasting Room:

• Oversee day-to-day tasting room operations, including staff scheduling, training, and performance management.

• Manage tasting room cleanliness, ambiance, and functionality to enhance the customer experience.

• Collaborate with production to coordinate new product launches and tasting events

Leadership:

• Recruit, train, and lead a team of brand ambassadors to represent the brewery at events, tastings, and promotions.

• Develop training programs to ensure brand ambassadors are knowledgeable about products, brewing processes, and brand values.

• Schedule and manage brand ambassador activities, including on-site and off-site events.

• Ensure brand ambassadors create positive, memorable interactions with customers and partners.

Customer Relations:

• Build strong relationships with on-premise accounts to secure draft handle placements and develop brand loyalty.

• Act as the primary point of contact for key accounts, addressing concerns and identifying growth opportunities.

• Conduct staff trainings on brewery products to ensure accurate representation and upselling.

• Foster a welcoming and educational atmosphere in the tasting room, creating memorable experiences for guests.

• Collaborate with General Manager and others to represent the brewery at beer festivals and tasting events.

Reporting and Analytics:

• Track and report sales performance, identifying trends and opportunities for improvement.

• Maintain detailed records of customer interactions and promotional outcomes.

• Provide regular updates to senior management on tasting room performance, on-premise sales, and brand ambassador impact.

Qualifications:

• Experience in the craft beer, hospitality, or beverage industry, preferably in sales or team management.

• Ability to work evenings, weekends, and holidays as needed.

• Strong leadership skills with the ability to inspire and manage a diverse team.

• Knowledge of beer styles, brewing processes, and beverage trends.

• Proven ability to build and maintain client relationships and partnerships.

• Excellent organizational skills with the ability to multitask and prioritize in a fast-paced environment.

• Must have a reliable mode of transportation

• Must be able to transport cases and kegs of beer as necessary.

• Must take Frederick County Alcohol Awareness certification

• Must be 21 years or age or older

Compensation:

• $20/hr commission and tips

• Earned PTO

• 20% employee discount

• Opportunity to participate in Health Insurance program, Medical, and Dental

Job Type: Full-time

Pay: $20.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Shift:

• Day shift
• Evening shift
• Night shift

Work Location: Hybrid remote in Frederick, MD 21701

Salary : $20