What are the responsibilities and job description for the Director, GTM Enablement position at Movable Ink?
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
The Director of Go-To-Market Enablement will be responsible for leading the development and execution of enablement strategies that empower our Sales, Outbound, and Customer Experience teams. This role is crucial to ensuring that our GTM teams have the skills, knowledge, tools, and resources they need to succeed. This role will oversee new hire training and onboarding, continuous enablement against role-based competency models, and enablement related to large-scale changes or initiatives that impact the GTM organizations.
Responsibilities :
- Team and Functional Leadership
- Manage the GTM enablement team to ensure we are highly responsive to the needs of the organization, increase team velocity and output, and manage workloads and workflows in a structured and scalable manner
- Set the 2-quarter roadmap and plan for the GTM enablement team
- New Hire Onboarding & Enablement :
- Design, implement, and refine a comprehensive onboarding program for new hires across Sales, Outbound, and Customer Experience teams.
- Provide hands-on coaching and feedback to ensure a seamless onboarding experience and accelerate ramp-up times.
- Ongoing Enablement :
- Develop and maintain ongoing enablement programs for existing team members, with a focus on key role-based competencies for Sales, Outbounders, and Customer Experience teams.
- Lead the creation of training programs and resources that equip teams with the knowledge and skills needed to effectively sell, service and support our products and services.
- Lead enablement efforts related to large-scale organizational or strategic changes, ensuring smooth transitions for the GTM teams.
- Content Development & Management :
- Work closely with subject matter experts (SMEs) across the business to create and curate enablement content, including training materials, product demos, playbooks, and sales scripts.
- Ensure content is consistently updated and relevant to support both short-term and long-term objectives of the GTM teams.
- Measurement & Continuous Improvement :
- Define success metrics and KPIs for enablement programs and track the effectiveness of training and development initiatives.
- Continuously evaluate enablement efforts, gather feedback from stakeholders, and iterate on programs to improve learning outcomes and performance results.
Qualifications :
The base pay range for this position is $180,000-$200,000 / year, which can include additional on-target commission pay / bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and / or other benefits, depending on the position ultimately offered.
Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you're excited about the role but don't meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.
We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.
Salary : $180,000 - $200,000
