What are the responsibilities and job description for the Paid Media Manager position at MWI?
Apply on-line Now
Position Description
About MWI
At MWI we don’t have employees, we have team members. We hire only A players, because B players hire C players, and we can’t afford to have C players working here. We are a performance driven agency. We don’t clock-in or clock-out, we just get work done. As long as the work gets done and everybody’s happy (clients, team members, partners) then that’s what matters. When someone needs to take time off for sickness, a death in the family, or other unfortunate event, or a fortunate one like the birth of a child, we band together to make it work for everyone involved, and we don’t put a limit on the days, as long as it works for everyone (if you want seven years of paid maternity leave, that would be an example that probably wouldn’t work out).
The Position
MWI is seeking a Paid Media Manager to manage all search engine marketing and pay-per-click (PPC) marketing activities. This individual should possess high quality strategic and executional capabilities in the paid search media realm for clients of scale. As a paid media mastermind, you will plan, manage and optimize portions of our clients’ online marketing programs. The position will report to the Director of Paid Media and work closely with the MWI strategy, marketing and account teams to deliver superior results for our clients.
Responsibilities
- Optimize campaign performance against established KPIs
- Track, measure and report online marketing performance
- Evaluate and recommend new online marketing opportunities
- Collaborate with clients and internal teams on a regular basis
- Manage budgets and bids for multiple platforms including Google Ads, Bing Ads, and Facebook Ads
- Provide constructive feedback regarding landing page performance / conversion rate optimization
- Work with clients and internal stakeholders to implement new campaigns and strategies
- Perform traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
Requirements
- Have at least 2 years of Paid Search experience
- Hold a current Google Ads Certification
- Expert knowledge and experience working with Google Ads & Bing Ads Manager
- Knowledge of Facebook Ads Manager or other Social Media Marketing Tools a plus
- Advanced knowledge of Excel, and Google Analytics
- Strong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisions
- Hard-working, creative and eager to learn and expand knowledge of online direct marketing
- Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of our client’s marketing programs
- Strong communication skills
Benefits
- Competitive compensation
- Tremendous growth opportunities
- Exciting, fast paced work environment
- Medical, dental and vision coverage
- Paid PTO
- Opportunity to work from home
- 401K
- Bonus and Commission Available
Apply on-line Now
Salary : $50,000 - $60,000
