What are the responsibilities and job description for the Marketing Manager position at netPolarity, Inc. (Saicon Consultants, Inc.)?

Job Title : Marketing - Project Manager

Location : Remote, preference is for candidates local to New York, NY or San Francisco, CA

Max Pay Rate : $50-55

Contract : 6 months

NO SPONSERSHIP || ONLY W2

About Gap Marketing Shared Services / Media Shared Services Marketing at Gap Inc. is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization.

Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of Gap Inc.’s iconic brands.

Within the Marketing Shared Services organization, the Media Shared Services group will consist of a combination of centralized and embedded resources that will drive a consistent approach to media planning and activation across the portfolio.

The team will leverage strategic acumen, deep functional expertise, and scale across the organization to be a demonstrable force multiplier for the brands it serves.

About the Role

The Manager, Video is responsible for end-to-end management of ad trafficking across multiple Gap Inc brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for video investment across Gap Inc.’s brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social and direct video landscape.

What You’ll Do

Manage video creative trafficking for Athleta, Gap and BR brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmatic, direct, social and influencer video.
Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content
Lead standardization of Airtable usage across Gap, Athleta and BR
Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories
Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed
Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns.
Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends
Support video team in sharing video insights for the Gap Inc portfolio

Competencies

Strategy : Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices

Planning : Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results

Leadership : Demonstrate ability to work independently, facilitate collaboration, identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions

Teamwork : Execute the directives of Gap Inc.’s mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly

Ownership : Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative

Who You Are

4 years marketing experience with 3 years’ experience in paid media

Experience planning and executing brand media, programmatic and direct campaigns

Knowledge of video landscape, creative best practices, and trends

Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change

Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Salary : $50 - $55

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