Web Marketing Manager

Role: Web Program Manager (Hybrid)

Location: Seattle Corporate Office

Duration: 6 Months

Client: Lyft, Inc.

Job ID: 389968

Responsibilities:

Drive cross-functional Lyft.com web projects from start to completion:

Support projects across various Lyft teams, including Marketing & Communications, Growth, Legal, Privacy, and more.

Navigate ambiguity and work independently.

Lead consulting and discovery sessions with cross-functional team members.

Problem-solve and provide thoughtful, recommended solutions.

Oversee Airtable intake requests, ensuring changes, assets, directions, and best practices are implemented, along with proper QA.

Communicate proactively with stakeholders and cross-team partners to share updates, timelines, and progress through project completion.

Manage day-to-day Lyft.com requests:

Oversee CMS updates for both new and existing pages and microsites.

Manage CMS site permission requests.

Support teams with GA4, Looker Studio, or Singular reporting and analytics requests.

Assist teams with new Singular and Bit.ly link creation and QR code requests.

Be a Lyft.com Subject Matter Expert (SME):

Serve as a central SME for Lyft's CMS (Contentful) and web analytics tools, advising partners on technical feasibility and best practices for web strategy and development.

Utilize data from web analytics tools to inform decisions and share performance results.

Provide Lyft.com planning support:

Help manage and maintain sprint planning, site experimentation, and site roadmap documentation

Requirements

Experience:

4 years in a digital or web project/program manager role.

Proven ability to work with cross-functional teams, including technical, marketing, and agency partners.

4 years in web marketing, with expertise in: SEO.

Data analysis and reporting.

Site optimization and A/B testing.

Technical Proficiency:

Experience with a broad .com tech stack, including:

Headless content management systems (e.g., Contentful).

Project management tools (e.g., Airtable, Jira).

Web operations and analytics tools (e.g., Google Analytics, Google Tag Manager, Looker Studio, Microsoft Clarity, Mode Analytics, Singular).

Adobe Creative Suite.

Job Type: Contract

Pay: $65.00 - $70.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Digital marketing: 4 years (Required)
• Web Marketing: 4 years (Required)
• SEM: 3 years (Required)
• SEO: 4 years (Required)

Work Location: On the road

Salary : $65 - $70