Senior Associate, Digital

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Competencies

High Rigor - Level 3

Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work. Level summary: Monitors and verifies the work of others for accuracy and completeness.

• Displays a deep understanding of the principles and practices associated with high rigor in business.
• Applies advanced analytical thinking and problem-solving skills to complex challenges.
• Demonstrates intellectual curiosity and actively seeks out opportunities for growth and learning.
• Consistently produces work that demonstrates meticulous attention to detail and accuracy.
• Engages in critical thinking and effectively communicates complex ideas to others.
  
  

Bias for Action - Level 3

Definition: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. Level summary: Consistently takes action and makes decisions in a proactive and timely manner.

• Efficiently completes tasks while maintaining a high level of quality.
• Takes calculated risks and effectively navigates ambiguous situations to drive projects forward.
• Proactively seeks out opportunities to streamline processes and eliminate unnecessary steps.
• Demonstrates effective time management skills and can handle multiple tasks simultaneously.
• Shows a solid understanding of the organization's goals and priorities and aligns actions accordingly.
  
  

Ownership - Level 3

Definition: Taking responsibility and ownership of your work, decisions, and outcomes. Knowing when to collaborate to drive resolution. Level summary: Taking initiative and going beyond assigned responsibilities.

• Demonstrates a commitment to achieving high-quality results. Takes ownership of tasks, projects, and goals without being prompted.
• Takes responsibility for the outcomes, both positive and negative.
• Identifies the limits of acceptable risk, congruent with achieving desired results.
• Sets clear objectives and takes necessary actions to achieve them.
• Anticipates and addresses potential challenges and obstacles.
• Seeks feedback and acts upon it to continuously improve performance.
  
  

Drive Results - Level 3

Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations. Level summary: Consistently demonstrates the ability to set clear objectives and prioritize actions to achieve results.

• Takes ownership of tasks and demonstrates persistence in overcoming obstacles to achieve desired outcomes.
• Contributes ideas for improvements in work methods, systems, processes, and procedures.
• Sets challenging yet attainable objectives and develops action plans to accomplish them.
  
  

Customer Obsessed - Level 3

Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies. Level summary: Consistently demonstrates a customer-first mindset in interactions and decision-making.

• Leads the development of customer research, personas, and journey maps to highlight challenges and opportunities.
• Provides justification for changes in the customer experience strategy based on customer loyalty analyses.
• Reviews and analyzes the competitive marketplace for patterns and trends and recommends adjustments to operational activities.
• Support organization-wide alignment on best practices for cultivating a dynamic customer experience.
  
  

Digital Marketing - Level 3

Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Analyzes measurement data to inform the evaluation of the digital marketing strategy.
• Suggests techniques to drive new customer acquisitions through paid and organic multichannels.
• Keeps up to date on trends and developments in SEM/SEO, mobile, video, email, social media, and affiliate programs.
• Develops and executes effective digital marketing plans aligned with the digital marketing strategy.
• Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target.
• Sources, qualifies, and negotiates with third party agencies to drive new traffic within cost per acquisition targets.
• Collaborates with internal teams to create ads and landing pages with the goal of optimizing conversions
  
  

Content Marketing - Level 3

Definition: Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Identifies key opportunities to create new content and functionality on an e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience.
• Creates processes to ensure that content schedules and budget commitments are met.
• Creates social media posts and ad copies.
• Monitors bid the management of pay per click campaigns.
• Analyzes search engine optimization and pay per click campaign data and optimizes accordingly.
• Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.
• Works closely with the technical team (internal and external) to ensure that the new site development aligns with content management needs and roadmaps.
  
  

Digital Literacy - Level 3

Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace. Level summary: Uses digital technologies in a wide range of standard and non-standard activities.

• Evaluates the quality of information obtained through online searches.
• Uses digital technologies (e.g., cloud-based platforms) to facilitate collaboration and accomplish goals.
• Produces reports from the organization's digital assets to inform decision-making.
• Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection.
• Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect.
• Utilizes standard features available to regular users in industry specific software.
  
  

Marketing Strategy - Level 3

Definition: Establishing organizational marketing goals and identifying a strategy to achieve them. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation, and control.
• Provides justification for changes to the marketing strategy based on a review of aggregated internal or external data.
• Allocates resources (e.g., financial, human, physical) across the marketing mix.
• Facilitates collaboration across functions for specific marketing initiatives.
• Ensures the consistency of the marketing plan implementation across marketing functions.
  
  

Marketing Metrics - Level 3

Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Analyzes measurement data to inform the evaluation of the marketing strategy.
• Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.
• Measures progress of marketing activities against objectives using a variety of metrics and methodologies.
• Develops metrics and key performance indicators to assist in the evaluation of marketing activities.
  
  

Data Visualization and Presentation - Level 3

Definition: Creating compelling visual narratives to present the findings of data analyses. Level summary: Applies the competency in the full range of typical situations, requiring guidance in only new or complex situations.

• Represents insights from data analysis by creating compelling visual narratives.
• Proposes optimized visualizations based on a previsualization of business needs.
• Maintains a suite of visual dashboards for tracking key metrics and enabling self-service data discovery.
• Conveys findings using a variety of data visualization tools.
  
  

Fostering Communication - Level 3

Definition: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus. Level summary: Adapts communication.

• Tailors communication (e.g., content, style and medium) to diverse audiences.
• Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message.
• Communicates with all organizational levels.
• Understands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situation.
  
  

Problem Solving - Level 3

Definition: Identifying problems and their solutions. Level summary: Solves standard problems.

• Identifies standard problems based on a range of factors, most of which are clear.
• Identifies alternate solutions, considering applicable precedents.
• Identifies optimal solutions based on weighing the advantages and disadvantages of alternative approaches.
• Evaluates the effectiveness and efficiency of solutions after implementation.
  
  

Responsibilities

• Provide meaningful insights and interpretation of data, with actionable recommendations
• Track key media metrics and benchmarks.
• Flexibility to work across platforms. At times jumping in to support buyers when needed. (Facebook, Amazon, Google, etc)
• Work with performance analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.
• Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.
• Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.
• Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.
• Become the Omni, OMG’s people-based marketing platform, subject expert within team, supporting data driven audience’s, Digital content, and digital analytics requirements. (Training for subject expertise will be done with online learning and internal training.)
• Support team in utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
  
  

Education

• Relevant post-secondary education, training, or equivalent experience
  
  

Certifications

• Certifications in DCM, Google Analytics, and social platforms.
  
  

Skills

• Must be proficient in media terminology, media math, and reach and frequency calculations. (Proficient)
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000—$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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