Area Sales Manager

Job Description

With 40 years of dedication to delivering exceptional customer experiences, driving innovation, and achieving results, Park Square Homes is an award-winning company recognized for its entrepreneurial spirit and strong corporate culture. Our company is rooted in trust, integrity, open communication, and respect. We foster a fast-paced, family-oriented, and team-focused work environment that encourages growth, learning, and excellence.

We are looking for highly qualified and motivated individual to join our leadership team as a New Homebuilder Area Sales Manager for the Central Florida region. This is an opportunity to lead a dynamic sales team while driving business performance and cultivating strong relationships with homebuyers, Realtors, and partners.

Key Responsibilities:

Sales Leadership and Management

• Lead, recruit, train, and mentor sales teams to meet company sales goals and deliver top-tier customer service.
• Manage and supervise sales team members, providing guidance and feedback to improve performance and personal growth.
• Monitor traffic, conversion, and referral rates, ensuring sales quotas are met and company objectives are achieved.
• Stay up to date on product knowledge, competitive analysis, and market trends to provide guidance and recommendations to the sales team and company leadership on sales strategies.
• Maintain the integrity and accuracy of sales data and ensure it is consistently updated in company systems.
• Manage model homes, inventory and sales offices, ensuring they are maintained, furnished, and properly staffed.
• Ensure the implementation and adherence to the company's selling strategy.
• Oversee and assist in the development of sales presentations, training programs, and strategies to advance the sales team’s strengths, overcome objections and close sales.
• Provide input into the development of sales tools, collateral and strategies in collaboration with other departments, including Design Center, Marketing, and Operations.
  
  

Customer Relationship Management

• Promote strong relationships with brokers, Realtors, and other partners to generate leads and drive sales.
• Oversee homebuyer interactions to ensure a positive experience from initial contact through closing and beyond.
• Handle homebuyer issues promptly and professionally, coordinating with internal departments and external partners, including lenders and contractors, to resolve any concerns.
• Participate in new community planning including model selections, home features, and overall design strategies based on customer feedback and market trends.
  
  

Team and Talent Development

• Conduct regular performance reviews, providing constructive feedback to sales team and setting clear, achievable goals.
• Lead regular sales meetings, reviewing performance, traffic reports, market trends and sales tools.
• Coordinate and conduct training programs to improve the selling skills and product knowledge of sales team.
• Implement staffing strategies to ensure sales teams are adequately staffed at all times, and sales goals are being met consistently.
• Foster a positive, collaborative and motivating environment where the sales team is encouraged to excel.
• Develop and maintain an organized and efficient work environment to optimize team performance.
  
  

Strategic Planning and Market Insight

• Establish short- and long-term sales goals and strategies.
• Provide regular reports on sales performance, competitive activity, and market trends to leadership.
• Analyze and evaluate the effectiveness of sales methods, costs, and results to drive business decisions.
• Identify opportunities for process improvement and implement changes to streamline operations.
• Ensure all required documentation for sales transactions, including contracts and change orders, are completed accurately and in compliance with company standards.
  
  

Community and Industry Engagement

• Represent the company at industry events, conferences, and community meetings, promoting the company's brand and services.
• Cultivate relationships with key stakeholders, including Realtors, vendors, and partners, to generate leads and drive sales.
• Work with local Homeowner Associations, resolving any community-related issues in a timely manner.
• Attend trade shows and networking events to maintain a strong knowledge of industry trends and competitor activity.
  
  

Skills:

• Creative thinking and attention to detail.
• High level of professionalism and integrity.
• Strong problem-solving skills with a solutions-oriented mindset.
• Ability to remain calm and decisive under pressure.
• A strategic, results-driven approach to sales management and team development.
• Comfort with technology, customer relationship management systems, and sales reporting tools.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• A minimum of 5 years of experience in sales, with at least 3 years in a leadership or management role in the homebuilding industry.
• Active Florida Real Estate Salesperson or Broker License.
• Proven ability to manage and lead sales teams to exceed targets and achieve business goals.
• In-depth understanding of the homebuilding sales process, including contract negotiation, mortgage programs, and market research.
• Strong coaching and mentoring skills, with a focus on providing actionable feedback and performance improvement.
• Ability to evaluate data and use insights to make informed business decisions.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, Realtors, and team members.
• Proficient in Microsoft Office Suite and other business applications.
• Ability to manage multiple priorities and tasks in a fast-paced, deadline-driven environment.
• Ability to travel occasionally for training and business needs.
• Experience with competitive analysis and creating strategic sales plans is a plus.
  
  

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift a minimum 25 pounds at times to handle network hardware installation and maintenance.
• Ability to travel to multiple office and project locations for network setup, troubleshooting, and support when necessary.
• Occasional availability outside of regular business hours for system updates, maintenance, or critical issues.