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Channel Marketing Manager

Petmate
Arlington, TX Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/6/2025

Channel Marketing Manager

  • Reports directly to the Senior Director of Channel Marketing
  • Support the sales team from a Marketing perspective commercializing products for specific channels & customers
  • Develop promotional plans, identify gaps at customers, trade execution, etc

This role is within the Commercial group, whose purpose is the execute customer / channel focused execution :

Leading line reviews with insights and helping sales win at the shelf

  • Creating Promotional plans and off shelf vehicles (clip strips, quarter pallets, endcaps, etc...)
  • In Store Displays
  • Customer Specific Marketing
  • Identifying gaps with retailers
  • Designing and implementing point of purchase materials
  • The internal liaison for sales and customer
  • And the external liaison for product / supply chain and logistics

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