Marketing Communications Associate

MAIN FUNCTION:

• Develop and manage the execution of marketing, advertising and promotional activities and campaigns for our markets, brands and product categories.

QUALIFICATIONS:

• Bachelor’s Degree or equivalent in Marketing, Communications.
• 1-3 years of experience in marketing, advertising, or related field.
• Ability to handle moderately complex issues and problems and refers more complex issues to higher-level staff.
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail.
• Ability to work both as part of a team and independently, demonstrate initiative and multitask in a fast-paced environment.
• Conceptual thinking skills. Interpersonal skills. Planning skills.
• Project management skills. Knowledge of Asana or other project management tool a plus.
• Creativity and a proactive mindset for generating new ideas and marketing strategies.
• Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
• Strong MS Office skills.
• Experience with CRM systems like HubSpot or Microsoft Dynamics.
• Knowledge of content management systems like WordPress or similar platforms.
• Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus.
• Experience working in sales-driven marketing environments where product launches are frequent.
• Knowledge of SEO and digital marketing best practices.
• Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
• Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
• Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.

KEY RELATIONSHIPS:

• All PNY staff members
• Vendors, Customers and Partners

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
• Assist in advertising campaigns across customer-facing platforms.
• Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
• Help implement and adjust multi-channel marketing strategies to promote the brand and products.
• Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
• Assist in creating targeted advertising copy/content for specific markets or products.
• Aid in distributing promotional content across various media channels.
• Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
• Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
• Coordinate with the PR agency to ensure maximum brand exposure.
• Maintain the product launch calendar for new items.
• Plan and manage the digital newsletter, balancing educational and sales-focused content.
• Assist in producing promotional materials like flyers, billboards, banners, and digital content.
• Act as a liaison between the company and external organizations for advertising and promotions.
• Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
• Assist in other areas, as assigned

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Experience:

• CRM software: 1 year (Required)
• Digital marketing: 1 year (Required)
• Adobe Creative Suite: 1 year (Required)
• WordPress: 1 year (Required)
• SEO: 1 year (Required)

Ability to Commute:

• Parsippany-Troy Hills, NJ 07054 (Required)

Ability to Relocate:

• Parsippany-Troy Hills, NJ 07054: Relocate before starting work (Preferred)

Work Location: In person

Salary : $55,000 - $60,000