Demo

Sales Manager – EU Pet Food (Must reside in Europe)

Prairie Aquatech
Brookings, SD Full Time
POSTED ON 2/22/2025
AVAILABLE BEFORE 5/21/2025

Prairie AquaTech, LLC dba Houdek is searching for a Sales Manager - European Pet Food Sales (a contracted position) the pet food ingredient sales activities across Europe. Houdek is a global leader in fermentation with a vision for better plant-based ingredients for a better life. Leveraging patented technology implemented at its world-class production facility in South Dakota, the company first demonstrated its vision in 2019 by successfully opening a commercial-scale production facility that ships ingredients locally and globally.

Essential Functions :

This individual will drive the expansion of Houdek's ingredient portfolio, specifically Proteger™, and develop strong, long-lasting relationships with pet food manufacturers. The ideal candidate will have a proven transaction history of selling ingredients within the pet food industry, with a deep understanding of value-based selling and a strong ability to prospect, negotiate, and close deals.

Key Responsibilities :

  • Lead the development and execution of a sales strategy to grow Houdek's footprint in the EU pet food market, focusing on the sale of our fermented plant-based ingredient.
  • Serve as the primary executive-level point of contact for existing customers and new prospects, overseeing key accounts and managing relationships within the EU pet food sector.
  • Utilize a value-selling approach to differentiate Houdek's ingredients based on performance, sustainability, and health benefits, rather than just price.
  • Establish quarterly and annual goals for the EU sales in alignment with the overall sales strategy and goals.
  • Develop and implement a four-square value sales plan for each market segment (e.g., manufacturers, distributors, large pet food producers) and optimize the sales process for maximum impact.
  • Negotiate and close sales contracts, develop pricing strategies, and manage customer inquiries to ensure customer satisfaction and retention.
  • Act as the customer advocate within the company, ensuring smooth collaboration between the sales team, production, logistics, and quality control teams.
  • Work closely with the product development and commercialization teams to conduct market research, including competitor analysis and customer feedback, to inform new product development and positioning.
  • Provide strategic insights based on customer interactions and market trends to support ongoing product innovation.

Experience & Skill Requirements :

  • Location : Must be based in Europe, with flexibility to travel across the EU to meet clients and attend industry events.
  • Proven experience in sales and sales management, with a history of successfully selling ingredients to the pet food industry.
  • Strong track record in value-based selling, with the ability to sell solutions that deliver long-term benefits and create value for pet food manufacturers.
  • Transaction history of selling ingredients or raw materials to pet food manufacturers, with a focus on understanding customer needs, product positioning, and technical selling.
  • Deep understanding of the EU pet food market
  • Excellent leadership skills, with the ability to inspire and manage a sales team to meet ambitious goals.
  • Strong strategic planning and organizational skills, with the ability to execute at both the tactical and operational levels.
  • Exceptional communication, interpersonal, and customer service skills, with the ability to build strong relationships with key stakeholders.
  • Fluency in English is required; proficiency in other European languages is a plus.
  • Application, interview, and selection process will be strictly confidential. Please send resume to Ashley Donley, VP Human Resources at .

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