Copywriter

Are you ready to step up to the plate and knock it out of the park as our Copywriter? Whether you're crafting a home-run blog post or serving up social media captions, your words will help us win with our fans. As a Copywriter, you'll be at the heart of bringing brands like Pro Athlete, JustBats, JustGloves, JustPaddles, and Turnstyle to life across all marketing channels. From crafting compelling email campaigns to scripting engaging videos, your words will inspire customer loyalty, attract new talent, create brand recognition, and drive revenue.

In this role, you'll collaborate with employee experience, marketing, and merchandising teams, crafting narratives that connect with our diverse customer base while adapting our brand voice to various platforms. You're not afraid to volley ideas in a brainstorming session, and you love seeing projects through from the first pitch to the final play. You'll ensure our content—from social media posts to blog articles—is not only engaging and informative but also aligned with our mission to deliver an exceptional customer experience.

If you thrive in a fast-paced, team-oriented environment and have a deep love for sports, this might just be your dream job.

Roles & Responsibilities:

Content Creation & Brand Voice

• Help us craft a brand voice that’s always in the strike zone and ensures our content connects with fans of all skill levels—from rookies to MVPs.
• Develop and maintain a consistent, engaging tone of voice for our family of brands (including JustBats, JustGloves, JustPaddles, Turnstyle brands, and Pro Athlete), adapting to platform nuances while resonating with target audiences.
• Write clear, persuasive, and engaging copy for email, social media, blogs, videos, podcasts, website content, and more.
• Research trends in baseball, softball, and pickleball to create timely, relevant content that speaks directly to sports enthusiasts.
• Brainstorm and execute content ideas with cross-functional teams to maximize customer engagement, recruitment, and sales.
  
  
  

Email Marketing

• Swing for the fences with email subject lines that make customers click faster than a line drive to the outfield.
• Collaborate with the marketing team to develop email content calendars, ensuring alignment with promotional strategies and seasonal trends.
• Write email copy, including subject lines and CTAs, with an eye on A/B testing to optimize performance.
• Generate ideas for creative campaigns, such as Q&A sessions with product experts or “last-chance” promotions.
  
  
  

Social Media

• Post captions that aren’t just hits but grand slams, driving engagement and traffic across our platforms.
• Stay ahead of social media trends, sharing ideas for innovative content strategies inspired by competitors and influencers.
• Engage with audiences through thoughtful, on-brand responses to comments and feedback.
• Collaborate and assist in writing short-form video content (e.g., Reels, TikToks, YouTube Shorts) that aligns with the brand’s tone and engages our audience across all platforms.
  
  
  

Website & SEO Content

• Write and optimize product descriptions, category pages, and promotional banners across all storefronts.
• Conduct regular site audits to ensure content accuracy, consistency, and relevance.
• Collaborate with merchandising teams to create compelling category copy and ensure the website is updated with seasonal changes and trends.
  
  
  

Blog & Video

• Draft blog posts that bring readers to the dugout, keeping them in the game while spotlighting key products and trends.
• Plan and write blog posts that establish JustBats, JustGloves, and JustPaddles as industry thought leaders.
• Script videos and podcast episodes, leading with charisma and storytelling expertise.
  
  
  

Collaboration & Strategy

• Partner with product teams to identify key themes and products for promotion.
• Collaborate with SEO agency to ensure projects are progressing and vendor relationships are in good standing.
• Provide input on promotional campaigns, pricing strategies, and seasonal content.
• Analyze content performance metrics (e.g., click-through rates, conversion rates, AOV) to guide future strategies.
• Help with special projects, as needed
  
  
  

Brand Voice for Pro Athlete, Inc.

As the parent company of JustBats, JustGloves, and JustPaddles, Pro Athlete represents more than just our individual brands—we embody a culture of passion, innovation, and excellence in the sports eCommerce industry. As a Copywriter, you’ll play a critical role in defining and amplifying the voice of Pro Athlete and you’ll collaborate with stakeholders across all departments to ensure consistency while tailoring our message to resonate with diverse audiences—from loyal customers to potential employees and partners.

Who we are:

We are Pro Athlete, Inc. We are an eCommerce company that specializes in creating a world-class customer and employee experience and we happen to sell sporting goods through various online platforms such as JustBats, JustGloves, and JustPaddles. We offer a grand slam opportunity to work on brands loved by baseball, softball, and pickleball fans all across the nation. If you love sports and creative copy, this is your field of dreams. We have a Major League caliber culture, we have a passion for what we do, and we love to have fun. No, really, we LOVE TO HAVE FUN!

Alignment with our Core Values is a must! Please do not apply if you don’t believe in our Core Values or don’t plan on living them out to their fullest. We receive a lot of applicants, so do your best to separate yourself from the rest. Do something to “wow” us and get us excited about the potential of you joining our team. If you’re ready to step into the batter’s box and take a swing at this dream job, apply today. Let’s make magic happen on and off the field!

How We Play the Game:

• We live out our Core Values
• We have a genuine curiosity
• We are operationally predictable with no surprises
• We have each other’s backs
• We create a drama-free work zone
• We stay connected
• We hold each other accountable
• We put our pride aside
• We take the high road
  
  
  

Preferred Education and Experience:

• Bachelor’s degree in marketing, communications, journalism, or equivalent experience
• Experience running social media platforms for a company or organization
• Experience as a writer
• Experience as a blogger
• Experience with Content Management Systems
• Experience with Marketing Automation Systems
• Experience with Social Media Management Systems
• 5 years in a copywriting, journalism, or equivalent experience
• Experience with baseball, softball, or pickleball is preferred but not required
  
  
  

All Jobs at Pro Athlete Require:

• Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives.
• Self-driven work ethic. You must be a resourceful self-starter, loves taking initiative, and seeing things through to completion.
• Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.
  
  
  

Work Environment:

Pro Athlete is currently operating under a very flexible hybrid or fully remote model where employees must work remotely on Mondays and Fridays and have the option of working on-site Tuesday through Thursday.

If we’ve just described your dream job, we invite you to browse through our company website to learn more about us. We think you’ll like what you see.

E-Verify

This organization participates in E-Verify to confirm employment eligibility. For more information, please view the information below by copying and pasting the URL into your browser or contact TOPS@proathleteinc.com.

• https://www.e-verify.gov/employees/e-verify-overview
  
  
  

Pro Athlete is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran, or any other applicable protected classes. Pro Athlete prohibits discrimination and harassment of any kind and is committed to the principle of equal employment opportunity for all.