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Manager, Social Media
$94k-120k (estimate)
Part Time | Ancillary Healthcare 3 Months Ago
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Professional Bull Riders is Hiring a Manager, Social Media Near Remote, TX

Job Description

Contract Summary

Description

The PBR is looking for creative storyteller who will serve as an integral member of our content team as the Social Media Manager. Under the direction of the Director of Social, he/she will strategize, develop and post content that drives engagement, reaches new audiences, increases brand awareness and strengthens fan affinity. Supervising a team of content coordinators, you’ll play a pivotal role within the organization, collaborating with internal partners across Marketing, PR, Consumer Events and Partnerships to identify new opportunities, drive engagement and ultimately increase conversion.

As a student of social media, we will look for you to remain subject matter expert across our social media channels that include Facebook, Instagram, Tik Tok, Twitter, LinkedIn and YouTube while maintaining a pulse on current and future trends with a bias for action.

Essential Duties & Responsibilities:

  • Work with social team to create and manage day-to-day needs across PBR social media properties
  • Manage content calendars to support planned and reactive content
  • Use weekly/monthly reports to identify insights for the broader organization and support strategy development
  • Work with platform reps to identify key opportunities to be a first-to-market brand and optimize current strategies
  • Support social influencer relations and activations
  • Manage onsite content shoots with internal and external teams
  • Develop community management strategy that focuses on building fan advocacy, retention, and fosters 2-way conversation with followers
  • Assist in the development of a distinct, recognizable and unique voice for the PBR that speaks effortlessly to the target audience, creating a rapport that builds community. 
  • Monitor best practices and trends in organic and branded social media.
  • Evaluate and interpret performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
  • Works with the Partnership team to produce engaging paid social content for PBR and its partners

Qualifications:

  • At least 3-4 years’ experience creating and managing digital content at either a professional sports team, entertainment property or brand.
  • 2 years’ experience managing and supporting a team of 2 or more.
  • Capacity to gain a complete understanding of the professional bull riding landscape.
  • Proficient understanding of how all social platforms - Facebook, Twitter, Instagram, YouTube, LinkedIn, Tik Tok - and their communities work, including emerging platforms.
  • Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
  • Thinks creatively and develops innovative social strategies to increase engagement and fan/follower growth.
  • Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
  • Exceptional attention to detail and organizational skills.
  • Ability to meet deadlines in a fast-paced, dynamic environment.
  • Exceptional verbal and written presentation and communication skills.
  • Willingness to cover and travel to PBR events as needed.
  • Ability to work nights and weekends as need for coverage of events.

PBR and Endeavor are an equal opportunity employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

PBR conducts pre-employment drug and background screenings.

Job Summary

JOB TYPE

Part Time

INDUSTRY

Ancillary Healthcare

SALARY

$94k-120k (estimate)

POST DATE

12/14/2022

EXPIRATION DATE

02/09/2023

WEBSITE

pbr.com

HEADQUARTERS

JACKSONVILLE, FL

SIZE

200 - 500

FOUNDED

1992

TYPE

Private

CEO

RYAN LEE

REVENUE

$10M - $50M

INDUSTRY

Ancillary Healthcare

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