Social Media Specialist

Position Title: Social Media Specialist
Location: On-site/ Washington DC
Reports to: Marketing Director

Overview:
The Social Media Specialist will play a pivotal role in enhancing the social media framework for a key client, ensuring the seamless flow of timely, engaging, and platform-ready content. As a dedicated, on-site point of contact, the Social Media Specialist will manage real-time content updates, coordinate with internal and external teams, and integrate available resources such as graphic design and videography into effective social media posts. This position requires a high level of flexibility and responsiveness to rapidly adapt content for emerging priorities and real-time event updates, supporting the client’s mission to engage its audience with relevant and impactful communications.

Key Responsibilities:
Real-Time Content Management:

• Coordinate and manage real-time content updates across social media platforms, ensuring all posts are timely, accurate, and engaging.
• Capture content during live events (e.g., photos, videos) and ensure swift turnaround for posting across social media platforms.
• Adapt messaging from various sources to make it platform-appropriate, engaging, and on-brand for the client’s social channels.

Content Planning and Coordination:

• Work closely with cross-functional teams, including public affairs, program teams, and creative departments, to align content with broader strategic goals.
• Maintain and update a collaborative content calendar that ensures consistent posting while remaining adaptable to real-time events and emerging priorities.
• Collaborate with graphic designers and videographers to integrate visual content into social media posts, creating cohesive and compelling visuals that resonate with the target audience.

Engagement Tracking and Strategy Refinement:

• Track and monitor social media engagement and provide insights based on data to refine and optimize future content strategies.
• Support the Marketing Director in measuring the success of campaigns, identifying key performance metrics (KPIs), and using data-driven insights to enhance content effectiveness.
• Stay up-to-date with social media trends and best practices, applying new techniques and tools to improve engagement and reach.

Collaboration and Reporting:

• Serve as the primary coordinator between internal stakeholders, ensuring the seamless flow of content creation, review, and posting.
• Regularly report on social media metrics, including engagement rates, audience growth, and content performance, providing recommendations for improvements.

Qualifications:
Required:

• Bachelor’s degree in communications, marketing, or a related field.
• 3-5 years of experience in social media management, with a focus on real-time content creation and engagement.
• Experience with social media platforms (Twitter, Facebook, LinkedIn, Instagram, etc.), content scheduling tools, and analytics platforms.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and platforms.
• Excellent communication, organizational, and project management skills, with the ability to handle multiple tasks simultaneously in a fast-paced environment.
• Ability to work independently and as part of a collaborative team.
• Experience working with internal stakeholders and managing content creation processes.

Nice to Have:

• Familiarity with public affairs or communications in highly structured environments.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite).

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

EO Commitment:

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, transgender status, sexual orientation, actual or perceived status as a victim of domestic violence, dating violence or stalking of any individual or any person associated with such individual, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.

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