Senior Strategy Director

Role x You:

The Senior Strategy Director will function as the storyteller and strategy partner across Refinery29’s clients and brands. 

They will act as a strategic advisor to our top clients, building close relationships with them that build their trust and enable them to challenge their thinking when necessary. They will also support strategic communications development, and will be a critical partner for the commercial business’ integrated marketing function. They will focus on driving a strong strategic narrative for our concepts, weaving in cultural, editorial, and audience insights. 

The Senior Strategy Director reports to the SVP, Insights. 

Responsibilities:

• Develop the strategy that shapes the creative direction and campaign strategy for our client partnerships
• Generate insights and opportunities through analyzing quantitative and qualitative data, cultural trends, and best practices across influencers/talent, video, on site editorial, social and white label work to demonstrate how Refinery29 can impact the client's marketing success
• Formulate actionable strategic recommendations for our top clients based on a deep understanding of client’s business objectives, challenges, threats and opportunities 
• Champion the brand strategy and ensure that it lives across all key touch-points and communications of a campaign or program 
• Manage multiple projects and clients to a very high degree of quality
• Monitor, and interpret trends in multicultural and general market culture to identify commonalities and nuances for a monthly cultural trend update for clients
• Develop the skills of and mentor junior team members

You have these:

• 7 years of experience
• At least 1 year of Brand Strategy experience at a Creative Agency
• Experience working with clients across categories 
• Strong analytic, storytelling and problem-solving skills
• Ability to extract and communicate meaningful insights from multiple sources of data in a simple and engaging way 
• A proven track-record of responding to client RFPs
• Deep curiosity about human behavior and social trends
• Experience in building presentations in Google slides with confident storytelling to make connections and help others to see clearly in complex situations

We'd love if you also have these:

• Interest and experience in identifying gaps in the marketplace, in culture, and in the category that a content partnership with Refinery29 could solve
• Experience with strategy work focused on multicultural audiences, ideally Black and LatinX women
• A desire to be a consummate partner to all internal teams who can guide clients in brand, business and cultural understanding

ABOUT REFINERY29

Refinery29 is the leading media and entertainment destination focused on women and underrepresented voices. Through a wide spectrum of lifestyle stories, original video programming, social, shareable content, and experiences, Refinery29 provides its global audience with the inspiration and tools to discover and pursue a more independent and informed life. Refinery29 is part of Sundial Media Group (SMG), a division of the Sundial Group of Companies. 

Compensation:

The salary range for this role is $160,000.00 - $180,000.00 USD. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Agencies: 

Refinery29 is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

Equal Opportunity Employer:

Refinery29 is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you require reasonable accommodation during the application and selection process, please let us know by contacting HR@refinery29.com. We will work together to best meet your needs.