Director of E-Commerce, Repair OnDemand

Overview

Summary/objective

The Director of E-Commerce will lead the strategy and execution of all e-commerce initiatives for BlueDriver MAX, including direct-to-consumer sales, Amazon marketplaces, Walmart, and other e-commerce platforms. This role is responsible for driving revenue growth, optimizing digital sales performance, managing platform-specific advertising strategies, and ensuring a seamless customer experience. The Director will work cross-functionally with marketing, sales, operations, and leadership to align e-commerce initiatives with broader business objectives.

 

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Develop and execute a comprehensive e-commerce strategy to maximize sales, profitability, and brand presence across all online platforms.
• Oversee and manage the day to day operations of all online sales channels, including the company website, Amazon (US, Canada, and international), Walmart, and additional e-commerce marketplaces.
• Drive revenue growth by optimizing product listings, pricing strategies, SEO, and conversion rate optimization across all platforms.
• Lead and manage platform-specific ad campaigns, including Amazon Advertising (PPC), Walmart Connect, Google Shopping, and other paid media initiatives.
• Monitor and manage inventory levels, collaborating with fulfillment teams to optimize stock levels and prevent supply chain disruptions.
• Daily Data & Listing Maintenance: Conduct regular “health checks” on storefronts (Amazon, Walmart, and Shopify), proactively troubleshooting listing errors, investigating sales or traffic drops, and addressing any platform policy or technical issues.
• Identify competitors and market growth opportunities, analyzing trends to refine competitive positioning and expansion strategies.
• Establish and maintain weekly and monthly reporting on e-commerce performance, providing executive summaries and strategic insights to leadership.
• Build and maintain relationships with key personnel at online marketplaces, including Amazon, Walmart, and emerging digital retail partners.
• Analyze e-commerce performance metrics, leveraging data-driven insights to refine marketing strategies, sales performance, and customer acquisition tactics.
• Stay ahead of marketplace policies, trends, and algorithm updates, ensuring compliance and competitive advantage.
• Maintain awareness of emerging e-commerce technologies and industry developments that could enhance business performance and competitive positioning.
• Lead A/B testing initiatives to optimize product listings, pricing strategies, and promotional campaigns.
• Develop and implement a customer engagement strategy, including post-purchase follow-ups, review generation, and loyalty programs.
• Identify and evaluate new e-commerce growth opportunities, including expansion into additional marketplaces and emerging digital sales channels.
• Collaborate closely with the marketing team on digital content, seasonal promotions, and integrated marketing campaigns.
• Provide leadership and guidance to internal teams and external partners to scale e-commerce operations effectively.
• Establish and track key performance indicators (KPIs) to measure success, providing regular reporting and strategic recommendations to leadership.
• Other Duties: Please note this job description is not designed to cover all possible activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Minimum Qualifications:

• 8 years of experience in e-commerce, with a proven track record of scaling Amazon, Walmart, and direct-to-consumer sales.
• Strong expertise in Amazon Seller Central, Walmart Seller Center, Shopify, and other e-commerce platforms.
• Experience leading platform-specific digital advertising campaigns (Amazon PPC, Walmart Connect, Google Shopping, Facebook Ads, etc.).
• Deep understanding of SEO for e-commerce, conversion rate optimization (CRO), and performance analytics.
• Experience with inventory planning, demand forecasting, and fulfillment coordination.
• Strong analytical skills with expertise in Google Analytics, Amazon Brand Analytics, and marketplace performance reporting tools.

Preferred Qualifications:

• Experience in automotive, consumer electronics, or tech-driven industries is a plus.
• Ability to develop, implement, and optimize growth strategies that align with overall business objectives.
• Exceptional leadership, communication, and project management skills.

Supervisory responsibilities

This role has no supervisory responsibilities.

 

Work environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers.

 

Physical demands

This is largely a sedentary role. Physical requirements include occasional lifting/carrying of 5 pounds; visual acuity, speech and hearing; hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment

 

Travel required

Minimal travel is required.

 

Work authorization/security clearance requirements

N/A

Affirmative Action/EEO statement

The Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The company will also consider qualified applicants with criminal history in a manner compliant with federal, state and local laws.