What are the responsibilities and job description for the Marketing Analytics Lead position at Resource Label Group, Inc?
Overview
Marketing Analytics Lead, StickerGiant
Do you have the right skills and experience for this role Read on to find out, and make your application.
Boulder, CO
About Us
At StickerGiant , every sticker has a story. We’re a Boulder, Colorado-based eCommerce company that makes custom stickers and product labels for small businesses and organizations. Founded over 20 years ago, StickerGiant pioneered online sticker sales and continues to set the industry standard. Our mission is simple : deliver high-quality products, fast service, and unparalleled customer service. We are guided by our core values : Customer Focus, Growth Mindset, Execution, Trust, and Accountability. We celebrate diversity in all its forms, creating an inclusive environment where everyone thrives. Join us in turning creativity into reality, one sticker at a time!
Role Overview
We are looking for an exceptional Marketing Analytics Lead to support our customer service operations. The ideal candidate will have a proven track record in enhancing customer service capabilities, ensuring high levels of operational efficiency and driving the adoption of best practices in tools and technology. This role is crucial for maintaining our commitment to exceptional customer service and supporting our growth as a $30MM direct-to-consumer company.
As the Marketing Analytics Lead , you will own our data strategy, building a comprehensive marketing and business analytics framework from the ground up. You’ll measure and analyze key funnel metrics, such as revenue, ROAS, traffic, and conversion rates, while proactively identifying opportunities to drive growth and efficiency across all paid and owned channels. You will lead marketing attribution, recommending tools and refining our MarTech stack to ensure optimal investment decisions. You will create automated reports that give the team access to key customer and business data in real time. You will also have an aptitude for general business analysis, e.g., product performance and ROI of faster delivery.
You’ll thrive in this role if you have a proven track record in eCommerce and marketing analytics , enjoy working with complex datasets, and have experience building reporting systems that empower teams to make fast, data-driven decisions.
What You’ll Do
- Lead the development of best-in-class analytics strategies to accelerate growth in existing and new channels.
- Own marketing performance analytics from paid acquisition to lifecycle / email campaign and price promotions, analyzing revenue, ROAS, traffic, and conversion metrics.
- Proactively identify growth opportunities and inefficiencies, translating insights into actionable strategies.
- Build automated reporting systems that provide real-time access to business and customer performance data.
- Lead marketing attribution efforts and recommend tools to optimize tracking and measurement.
- Collaborate cross-functionally with data engineering, finance, and leadership teams to inform key decisions.
- Conduct business analysis across product and category performance, customer service standards.
- Communicate insights clearly —craft data narratives that drive decisions, aligned with business objectives.
What You Bring
Position Schedule
Why StickerGiant?
Ready to make an impact? Join our team and be part of a company that’s redefining the eCommerce industry—one sticker at a time.
We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive, and accessible recruitment process in alignment with our values.
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