What are the responsibilities and job description for the DIGITAL MARKETING ANALYST - REMOTE - MUST LIVE IN THE DC AREA position at RJM Technologies, Inc.?
DIGITAL MARKETING ANALYST – REMOTE – MUST LIVE IN THE DC AREA
Our client, a major non-profit association advocating for low income older adults, seeks a Digital Marketing Analyst for a 1-year contract position in Washington, DC. The position can be fully remote, but you must live in the DC metro area to come to the office as needed for training and meetings. This position serves people over fifty to end senior poverty and reduce financial hardship by building economic opportunities.
You will be responsible for supporting and maintaining key marketing technologies, managing website updates, coordinating email and SMS campaigns, and providing digital administrative support, such as compiling analytics reports. The ideal candidate is a tech-savvy, detail-oriented multi-tasker with excellent communication skills and can work well in a fast-paced environment.
Responsibilities
Marketing Technology (30%):
- Maintain and update website domains, security certificates, and DNS settings.
- Manage email marketing campaigns within Salesforce Marketing Cloud and Mailchimp, including audience segmentation, email creation, scheduling, and performance analysis, while ensuring adherence to timelines and processes.
- Implement and manage SMS campaigns in Salesforce Marketing Cloud, ensuring audience segmentation and message delivery, while ensuring adherence to timelines and processes.
Content Management (40%)
- Build pages and update content on the organization’s website (including internal intranet pages).
- Coordinate content creation and publication schedules with internal teams.
Digital Operations Support (30%)
- Verify and process invoices for digital marketing-related expenses.
- Manage audience lists and databases for various marketing initiatives.
- Serve as a central resource for digital operations support and marketing metrics, including reporting/analytics support, business intelligence, and data mining.
Qualifications
- 4 years of experience in digital marketing, preferably with experience in marketing technology platforms (Salesforce Marketing Cloud, Adobe Analytics/Omniture, and Smartsheet experience a major plus) and content management systems.
- Experience with email marketing and SMS platforms (Salesforce Marketing Cloud preferred)
- Proficiency with using asset and content management systems (e.g., Adobe Experience Manager, WordPress, Drupal).
- Familiarity with HTML and CSS for basic website edits (nice to have).
- Strong understanding of website functionality and familiarity with DNS and security certificates.
- Experience with data analysis and reporting tools and developing actionable insights.
- Knowledge of marketing automation workflows.
- Proficiency in PC platforms for file manipulation (Microsoft Office Suite) and Adobe Creative Suites programs such as Photoshop (nice to have) and Adobe Acrobat.
- Experience in a matrix-management environment and ability to direct individuals and teams without direct management responsibilities of such individuals and teams.
- Excellent attention to detail and organizational skills.
- Strong written and verbal communication skills.
#IND1
Job Types: Full-time, Contract, Temporary
Pay: $46.00 - $48.00 per hour
Expected hours: 40 per week
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Washington, DC 20049
Salary : $46 - $48
