Vice President of Marketing

JOB DESCRIPTION

Job Title: VP of Marketing

Date: Dec 2025

Status: Exempt

Department: Saisystems International

Supervisor: President

Number of Subordinates: 2

Pay Range: $130,000 - $150,000

About Us

We are a growing PaaS healthcare company focused on leveraging innovative technology to improve patient care and streamline healthcare operations. Our products provide actionable insights, enhance patient engagement, and improve clinical efficiency for healthcare providers in Post Acute and Long-Term Care. As we continue to scale, we are looking for a strategic, creative, and experienced Vice President of Marketing to lead and grow our marketing initiatives.

Job Overview

The Vice President of Marketing will be responsible for overseeing and leading all marketing activities for the company. You will set the strategic direction for marketing, execute impactful campaigns, and build our brand presence in the competitive healthcare PaaS space. The VP will play a key role in driving customer acquisition, retention, and overall business growth through a blend of data-driven marketing and innovative strategies. As a key member of the leadership team, you will work closely with cross-functional teams, including Sales, Product, Engineering and Customer Success, to ensure alignment with company goals.

Key Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with the company’s growth objectives and brand vision.
• Collaborate with the executive team to define the company's long-term vision and translate it into actionable marketing plans.
• Provide leadership, direction, and mentorship to the marketing team, driving high performance and professional development.

Brand and Market Positioning:

• Refine and promote the company’s brand in the healthcare PaaS industry, ensuring clear messaging that resonates with key stakeholders (healthcare providers, administrators, patients, etc.).
• Own and evolve the company's market positioning and differentiation strategies.
• Lead efforts to build thought leadership within the healthcare PaaS space and Services.

Customer Acquisition & Growth:

• Oversee and manage customer acquisition strategies, including lead generation, digital marketing, and paid media.
• Optimize conversion rates from marketing channels, working closely with sales teams to align marketing with sales targets.
• Utilize data analytics to optimize marketing performance and achieve growth goals.

Product Marketing & Go-To-Market Strategy:

• Own the go-to-market (GTM) strategy for new product launches and feature releases.
• Work closely with the product team to ensure that marketing efforts are aligned with product capabilities and market demands.
• Develop product positioning, messaging, and sales enablement materials to drive customer interest and sales.

Metrics and Reporting:

• Define key performance indicators (KPIs) for all marketing initiatives and regularly track progress against these metrics.
• Use data analytics to measure the effectiveness of campaigns, refine strategies, and improve ROI.
• Report on marketing performance to the CEO and executive team, offering insights and recommendations for improvement.

Team Development & Collaboration:

• Lead a small, cross-functional marketing team, providing coaching and fostering a collaborative, results-oriented culture.
• Work cross-functionally with sales, customer success, and product teams to ensure marketing strategies support overall business goals and objectives.
• Manage external partnerships with agencies and vendors to support marketing efforts as needed.

Qualifications

Experience:

• Growth Marketing with full lifecycle marketing and technology tools experience
• Expertise in digital marketing, including SEO/SEM, content marketing, social media, email marketing, and paid advertising.
• 8 years of experience in marketing, with at least 4 years in a senior leadership role, preferably in a SaaS, healthcare, or technology company.
• Ability to develop and execute data-driven marketing strategies.
• Experience with marketing automation tools, CRM systems (Salesforce, HubSpot, etc.), and analytics platforms.
• Exceptional leadership and team management skills.
• Excellent communication and presentation skills.

Skills & Expertise:

• Strong understanding of customer lifecycle and lead generation tactics.

Education

• Bachelor’s degree in Marketing, Business, Communication or related field (MBA or advanced degree is a plus).

Personal Attributes:

• Strategic thinker with a strong focus on execution.
• Passionate about healthcare technology and improving patient care through innovative solutions.
• Strong problem-solver with the ability to thrive in a fast-paced, dynamic startup environment.
• Collaborative, with a willingness to engage with and inspire a variety of stakeholders at all levels.
• Data-driven, analytical mindset with a focus on continuous improvement

Job Type: Full-time

Pay: $130,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Shelton, CT 06484 (Preferred)

Ability to Relocate:

• Shelton, CT 06484: Relocate before starting work (Preferred)

Work Location: In person

Salary : $130,000 - $150,000