What are the responsibilities and job description for the General Sales Manager position at Salem Media Group, Inc?
Overview
Salem Media Group, a leading multimedia media company specializing in Conservative and Christian content, is seeking a seasoned General Sales Manager to lead our radio and digital sales team in New York City. This is an exceptional opportunity for an experienced professional to drive success in the country’s premier media market.
The ideal candidate will have a deep understanding of the New York City media landscape and strong market relationships to drive business growth. An innate understanding of today’s consumer journey that leverages both audio and digital marketing solutions must be second nature. A proven track record of exceeding budgetary goals is mandatory.
Responsibilities
Manage & Drive Sales Revenue: Lead the sales team to achieve revenue targets through effective audio and digital sales strategies, client relationships, and advertising solutions.
Maintain & Grow Market Relationships: Leverage deep connections and established relationships within the New York City market to drive business growth and partnerships. Engage with clients and staff to strategically develop long lasting relationships.
Develop & Fulfill Marketing Strategies: Collaborate with Media Strategists on developing advertising strategies and proposals that deliver a client’s desired outcome, participate in a high volume of weekly sales calls and develop creative opportunities that drive customer results. Also, responsible for working with the client success management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
Maintain Product Expertise & Recommend Client Growth Opportunities: Develop a keen understanding of Salem’s suite of audio and digital products, regularly seek opportunities for further training, in order to lead by example and provide on–going recommendations to Media Strategists and clients.
Advance Personal Sales: Lead by example in developing new business for local clients, showcasing innovative solutions, and demonstrating the ability to increase local revenue through personal sales.
Lead Weekly Sales Meetings: Conduct and lead weekly sales meetings providing product training sessions, client success stories, objections and role-playing activities, etc.
Maintain Accountability: Monitor sales performance, identify seller growth opportunities, and implement corrective measures as necessary both orally and written.
Demonstrate Strong Organization & Reporting: Submit weekly revenue forecasts, assist with calculating monthly and quarterly Media Strategist sales budgets, and maintain thorough ongoing reporting as required.
Qualifications
- Proven experience as a General Sales Manager in the New York radio broadcast industry.
- Must reside in New York market.
- Demonstrated track record of achieving and exceeding revenue goals. Strong closing skills.
- Exceptional leadership and managerial skills, with the ability to inspire and motivate teams towards success.
- Strong business acumen and strategic thinking, with the ability to analyze market trends and capitalize on opportunities.
- Working knowledge of digital advertising tactics and strategies, including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display Advertising, Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing, OTT and Chat Boxes.
- Excellent communication and interpersonal skills, with the ability to build rapport with clients, stakeholders, and team members.
- Flexibility to adapt to a fast-paced and dynamic work environment.
- Minimum of 3 years of experience in a similar role.
- Minimum of 2 years managing direct reports, preferably outside sales.
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
If you believe you possess the requisite skills and experience to excel in this role, we encourage you to apply and join our dynamic team. Competitive salary and bonus structure and solid benefits program.
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
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Compensation
$175k with generous bonuses, overrides and commissions. Salary commensurate with experience.
