What are the responsibilities and job description for the Media Manager position at SF Demo - CVS Health?
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.
Position Summary:
The Media Manager will oversee the execution of multi-channel media campaigns supporting CVS Pharmacy front store sales-driving initiatives, prescription acquisition efforts, or Health Services and MinuteClinic, or Enterprise-level campaigns. He/she will be responsible for operational excellence on these campaigns. He/she will be responsible for building relationships with key business peers in order to fully understand their goals and partner to help achieve these goals.
The Media Manager will work directly with agency partners to aid in execution of the communication strategies. He/she will partner closely with the Marketing Analytics team to ensure measurement plans for campaigns can be executed properly, ensuring that every investment is accountable.
This position will work closely with the Senior Media Manager, business owners, agency partners, media colleagues, and analytics partners.
Responsibilities
1. Proactively manage and participate in the creation and execution of multi-channel media campaigns across CVS Pharmacy with the goal of driving script acquisition, front store sales, or adoption of health services. 60%
2. Collaborate with agency partners, peers, and business stakeholders. 20%
3. Manage budget trackers, flowcharts, billing and trafficking documents. 20%
The Media Manager must have the ability to manage multi-channel strategies that support multiple business units and stakeholders, with a focus on delivering business results. In addition to excellent management skills, he/she must possess strong communication skills and the ability to influence stakeholders in the organization. He/she must be able to collaborate within a cross-functional team comprised of diverse skills and backgrounds (media, creative, analytics) and operate within a highly productive unit.
Required Qualifications
- 3 years of multi channel media experience with an emphasis on results-oriented programs
- Deep subject matter expertise in all media channels with a particular focus on digital and broadcast
- Retail / Healthcare experience required
- B2C experience required, B2B a plus
Preferred Qualifications
- Ability to collaborate within a cross-functional team
- Strong communication skills, both written and verbal
- Highly detail-oriented
Education
Bachelor's Degree or equivalent (HS Diploma 4 years of relevant experience) required
Pay Range
The typical pay range for this role is:
$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Salary : $66,330 - $159,120
