Sales and Marketing Analyst

Essential Job Functions:

• Analyze sales data to identify trends, patterns, and opportunities for improvement.
• Conduct price analysis to evaluate current pricing strategies and their effectiveness.
• Collaborate with the sales and marketing teams to set competitive prices based on market research, competitor analysis, and internal data.
• Develop a series of KPIs and automated dashboards that provide actionable data analytics to the team.
• Serve as the source and knowledge base expert on revenue and profitability, providing insights that guide strategic decisions.
• Partner with the sales team to help educate team members on their performance metrics and data interpretations.
• Create and maintain dashboards and reports to track sales performance metrics and pricing impacts.
• Conduct market research and competitive analysis to inform sales and pricing strategies.
• Provide recommendations based on data analysis to optimize sales processes and pricing models.
• Assist in forecasting and budgeting processes by providing accurate sales projections.
• Present findings and insights to stakeholders in a clear and actionable manner.
• Continuously monitor data quality and ensure data integrity across systems.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education:

• Bachelor’s degree in business, Statistics, Data Science, or a related field.

Experience: Minimum 5 years:

• Proven experience as a Data Analyst, preferably in a sales or marketing environment in support of a manufacturing business.
• Experience partnering with a sales team to provide sales analytics and insights
• Experience with CRM systems (e.g., Salesforce, HubSpot) Preferred
• Familiarity with statistical analysis and modeling techniques. 
• Knowledge of data visualization best practices.
• Experience in an entrepreneurial environment.

Skills and Abilities:

• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication skills, both written and verbal.
• Detail-oriented with strong problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.

Computer Skills:

• Proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI).
• Expert-level skills in Excel, including the ability to write Visual Basic code for automation.

PLEASE NOTE: THIS IS AN ONSITE POSITION IN RENO . WE ARE NOT OFFERING RELOCATION ASSISTANCE FOR THIS ROLE.