Membership/Communications Manager

Job Title: Membership / Communications Manager

Reports To: General Manager / Club Manager Department: Membership Services

Job Summary

The Membership Director is responsible for developing, implementing, and managing membership recruitment, retention, and engagement strategies at the golf country club. This individual will serve as the primary ambassador for the club, ensuring a seamless and exceptional experience for both prospective and current members. The Membership Director works closely with the leadership team to promote the club's offerings and foster a welcoming, community-oriented atmosphere.

Key Responsibilities

Membership Sales and Recruitment

• Develop and execute strategies to attract and recruit new members, targeting both individuals and corporate accounts.
• Proactively identify and cultivate relationships with prospective members through outreach, networking, events, and referrals.
• Conduct club tours, provide detailed information about membership categories, benefits, and amenities, and close sales effectively.
• Manage the membership application process, ensuring all documents and fees are handled efficiently.

Member Retention and Engagement

• Create and implement programs to enhance member satisfaction and engagement, including events, communications, and member recognition initiatives.
• Act as the primary contact for members, addressing inquiries, feedback, and concerns promptly and professionally.
• Analyze member usage patterns and satisfaction levels, recommending initiatives to increase retention and participation.

Marketing and Communications

• Collaborate with the marketing team to develop promotional materials, campaigns, and content highlighting the club's offerings.
• Maintain an active presence on social media platforms and other digital channels to attract and engage members.
• Organize and host membership-focused events, such as open houses, networking mixers, and orientations.

Administrative and Financial Oversight

• Prepare and manage the membership department's annual budget, tracking performance against revenue targets.
• Maintain an up-to-date database of current and prospective members, ensuring accurate records and reporting.
• Provide regular updates to the General Manager and Board of Directors regarding membership growth, trends, and opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field (preferred).
• 3 years of experience in membership sales, customer service, or hospitality, ideally within a private club or similar environment.
• Exceptional interpersonal and communication skills, with a proven ability to build relationships and close sales.
• Strong organizational skills and attention to detail, with the ability to multitask in a fast-paced environment.
• Proficiency in CRM systems, Microsoft Office Suite, and social media platforms.
• A passion for golf, hospitality, or luxury experiences is a plus.

Core Competencies

• Member-focused mindset with a commitment to delivering outstanding service.
• Team player with the ability to collaborate effectively across departments.
• Creative problem-solving skills and an entrepreneurial spirit.
• Strong ethical standards and professionalism.

Work Environment

This position is based in a golf country club setting and may require working evenings, weekends, and holidays to accommodate events and member needs.