Director, Online Donor Engagement & Outreach

About us: 

The Simon Wiesenthal Center (SWC) is a global Jewish human rights organization that confronts anti-Semitism, hate, stands with Israel, defends the safety of Jews worldwide, and teaches the lessons of the Holocaust for future generations through its advocacy and education programs, investigations, research, reporting, media, films and museums. Headquartered in Los Angeles the SWC has an international footprint with offices in New York, Chicago, Miami, Toronto, Paris, Berlin, Jerusalem and Buenos Aires is an accredited Non-Governmental Organization (NGO) at the United Nations, UNESCO, the Organization of American States, the Latin American Parliament, and the Council of Europe and maintains relationships with the highest levels of governments throughout the world.  The Museum of Tolerance Los Angeles, founded in 1993, is the educational arm of the SWC.  Moriah Films is the Center’s two-time Academy Award®-winning film division and the Museum of Tolerance Jerusalem is scheduled to open in early 2025. 

About the role:  

The Simon Wiesenthal Center is looking for a Director of Online Donor Engagement & Outreach to create and implement a strategic online fundraising plan. The Director will leverage this exciting opportunity to sustain and increase revenue through online channels. The Director will work closely with the Director of Direct Mail Donor Engagement & Outreach, Development department, and the Director of Digital Media to convert website and social media audiences to donors and newsletter subscribers, steward our current pool of online donors, and build our significant monthly giving program. 

The Director will build and lead a small fundraising department and will be responsible for the daily implementation of the online giving program and strategy.  

About You: 

You are a strategic and results-driven professional with a passion for leveraging digital tools to foster meaningful donor relationships. Your background in online engagement and digital fundraising has equipped you with a deep understanding of the donor journey and how to optimize each touchpoint for maximum impact. You excel in creating and executing innovative online campaigns that resonate with diverse audiences and drive engagement. With a keen eye for data-driven insights, you are adept at analyzing performance metrics to refine strategies and achieve ambitious goals. 

The Director will report to the Executive Vice President of Donor Engagement & Special Projects. 

Responsibilities: 

• Develop and execute online fundraising campaigns, including renewals, monthly giving, year-end giving, and other special appeals. 

• Grow and segment existing and prospect email lists, cultivating donors and prospects for fundraising success. 

• Write and edit copy for email communications, online advertising, social media, website content, other marketing/fundraising materials aimed at increasing donations. 

• Lead the design of online campaigns, collaborating with the business development and engagement teams to optimize the landing and donation pages. 

• Implement testing plans to improve performance and increase income. 

• Analyze data from website engagement metrics to improve campaign strategy or design. 

• Sustain and grow online giving and monthly giving programs with particular focus on converting newsletter subscribers. 

• Manage vendors, as needed, for online marketing and outreach efforts. 

• Collaborate with Salesforce database manager to streamline integration of communications systems with the database and maintain data integrity. 

• Collaborate with development, engagement, and communications teams to lead creation of targeted reports to analyze and track performance of the online giving program. 

• Implement email set-up, production, and delivery of ongoing and new online donation campaigns. 

• Other projects, as assigned. 

Experience and Skills: 

• A bachelor’s degree is required. 

• Minimum of seven years’ experience with online marketing, direct mail, and cross-channel marketing in for-profit or nonprofit settings is highly desirable. 

• Solid understanding of internet tools, processes and techniques for fundraising, donor development, list building, and social networking. 

• Proven ability to write for an online audience at a professional level. 

• Solid understanding of best practices for website optimization, search engine marketing, and social media advertising. 

• Experience with databases, audience segmentation and data integration. Experience with Salesforce is highly desirable. 

• Proven ability to work effectively across departments; strong interpersonal skills. 

• Detail-oriented with strong follow-through and the ability to meet deadlines. 

• A prominent level of expertise combined with a can-do attitude; willingness and ability to formulate a plan and personally implement down to smallest details. 

• Deep understanding of the Jewish world, issues of anti-Semitism, Israel, Middle East politics.  

• A strong commitment to Jewish causes, supporting Israel, and actively combating anti-Semitism, hate, and intolerance.  

Our Benefits: 

We value our people and offer a collaborative and engaging culture. As a SWC employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.  

The Simon Wiesenthal Center embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.