1 skyword Job
Skyword is Hiring a Marketing Manager Near Boston, MA
Job Description
- Collaborate with client stakeholders and SMEs to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and workstreams
- Help drive the execution of content marketing initiatives from start to finish, leveraging internal support and driving collaboration
- Analyze performance data, customer insights, market analysis, and marketing best practices to build successful strategies, complete with formal proposals and recommendations on tactics
- Partner with other client agency teams across CRM and social media performance marketing and web teams to design, test and evolve lead nurturing tactics.
- Working in partnership with Skyword’s creative operations and editorial teams, develop creative briefs and guide creative direction to meet objectives for all content
- Gather customer and market insights to inform overall content strategy - leading to increased customer conversions, and generating more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Bachelor's degree or equivalent
- 7-10 years of digital marketing experience
- 3-5 years of search, social and content marketing experience
- Experience working with digital advertising agencies or consultancies
- Strong understanding of the entire marketing ecosystem
- Working knowledge of Microsoft Word, Excel and PowerPoint
- Strong organizational skills, written and verbal communication skills
- Ability to analyze issues and develop relevant and actionable plans, and recommendations
- Ability to build partnerships and foster teamwork in a fast-paced environment
- Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
- Able to thrive in an entrepreneurial culture
- Comfort with technology and the ability to discuss basic Internet technologies with clients
- Ability to think strategically and identify and resolve problems, while maintaining a strong customer focus
- Able to think outside the box and come up with creative solutions to challenges
- Ability to manage time around unexpected situations and/or requests and prioritize workflow by the opportunity
- A competitive market-based salary
- Medical, dental, vision, life, and disability insurance plans
- 401(k) Profit Sharing plan
- Flexible vacation time
- 12 paid holidays
- Volunteer days
- An open, friendly work environment
Location
Job Summary
Full Time
$109k-142k (estimate)
06/25/2024
07/08/2024
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.
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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).
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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.
12/13/2021: Lowell, MA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
12/20/2021: Virginia Beach, VA
Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
02/21/2022: Chicago, IL
Successful candidates will have a deep knowledge of experiential marketing and project management experience.
12/27/2021: Huntington, WV
A marketing manager needs leadership abilities and excellent project management skills to lead their team.
02/12/2022: Bergenfield, NJ
Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
01/02/2022: Moline, IL
Step 3: View the best colleges and universities for Marketing Manager.
