Email Marketing Manager

About Us:

SocialCatfish.com is a leading online verification and fraud prevention company, helping people avoid online scams and fraudulent behavior. We use state-of-the-art technology and extensive research to help individuals uncover the truth about online interactions.

Job Overview:

We are seeking a highly experienced and skilled Email Marketing Lead to lead our email marketing efforts. The ideal candidate will have a proven track record of developing and executing successful email campaigns that drive revenue and engagement. This role requires expertise in crafting compelling copy, optimizing email deliverability, and troubleshooting issues that impact campaign performance. You will be responsible for creating strategies to promote our services, software, and other offerings via email.

Key Responsibilities:

• Design, develop, and execute comprehensive email marketing campaigns aimed at driving conversions, sales, and customer engagement.
• Write persuasive and high-converting email copy that resonates with different audience segments.
• Oversee all aspects of email campaign creation, including segmentation, A/B testing, and personalization strategies.
• Ensure top-notch email deliverability, staying on top of changes in spam filters, and email authentication methods (SPF, DKIM, DMARC).
• Troubleshoot and resolve any issues related to email performance, delivery, or system errors.
• Analyze and report on campaign performance metrics (open rates, click-through rates, conversion rates) to continuously improve strategies.
• Optimize email lists for targeting, ensuring high-quality contact data and audience segmentation.
• Collaborate with the marketing, product, and sales teams to align email campaigns with overall business goals.
• Stay updated with the latest email marketing best practices, tools, and compliance regulations (CAN-SPAM, GDPR).
• Continuously improve the user experience across the email journey, from acquisition to retention.

Qualifications:

• 5 years of proven experience in email marketing with a strong track record of driving sales through email.
• Expertise in email copywriting, crafting messages that are engaging and results-driven.
• In-depth knowledge of email marketing platforms (e.g., MailChimp, Klaviyo, HubSpot, etc.) and marketing automation.
• Strong understanding of email deliverability and troubleshooting, including knowledge of email authentication standards (SPF, DKIM, DMARC).
• Experience in A/B testing, segmentation, and personalization.
• A history of successfully marketing software, services, or products through email channels.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Ability to work independently and manage complex projects from start to finish.
• Excellent attention to detail, communication, and project management skills.
• Knowledge of email compliance regulations (CAN-SPAM, GDPR).

What We Offer:

• Competitive salary and performance-based bonuses.
• Fully remote work environment.
• Opportunities for growth and leadership.
• A chance to work with a dynamic team at the forefront of online fraud prevention.

This job is ideal for a results-driven individual who thrives in a fast-paced environment and is eager to leverage email as a primary revenue driver. If you have a passion for crafting compelling campaigns and are committed to excellence in email marketing, we’d love to hear from you.

Job Type: Full-time

Pay: $70,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Copywriting: 5 years (Preferred)
• Email Marketing: 5 years (Required)

Work Location: Remote

Salary : $70,000 - $95,000