Reporting and Segmentation Manager (SQL Expert)

Reporting and Segmentation Manager (Temporary)

We are seeking a highly skilled SQL expert with a strong understanding of Braze to join our team as a Reporting and Segmentation Manager. This role focuses on supporting sophisticated customer segmentation, campaign performance analysis, and channel health metrics to enhance marketing strategies and deepen customer relationships.

Key Responsibilities:

• Develop and maintain segmentation for automated programs (e.g., onboarding, retention).
• Support marketing teams by generating targeted audiences for email and mobile push campaigns, ensuring segmentation aligns with testing strategies for accurate measurement.
• Collaborate with Tech and Data Engineering teams to resolve technical issues related to customer targeting and data hygiene.
• Create and manage user-friendly documentation and Wikis for global segmentation and reporting stakeholders.
• Lead and oversee offshore team tasks, ensuring accuracy and adherence to business rules and data governance standards.
• Validate and review segmentation queries to ensure compliance with campaign requirements.

Basic Qualifications:

• Minimum 3 years of experience in CRM, database, or campaign analytics roles.
• Advanced SQL expertise (experience with AWS Redshift is a plus).
• Proficient in Braze, with strong knowledge of segmentation best practices.
• Experience in supporting multi-channel campaigns and automated customer journeys.
• Familiarity with customer attributes and outbound campaign data (email, push).
• Strong analytical skills and effective verbal and written communication abilities.
• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.

Preferred Qualifications:

• Experience using Jira or similar workflow tools.
• Knowledge of email and mobile push marketing best practices.
• Solid understanding of campaign performance and channel health metrics.

This is an exciting opportunity to use your technical skills to drive impactful marketing strategies and customer engagement!