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Media Planner Job at Tambourine, Inc. in Orlando

Tambourine, Inc.
Orlando, FL Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

If you are customer focused, stellar performer, and ready to rock, join our band! We are growing and are looking for a Media Planner to join our Media Team - Hotels Division.

This position is based in our HQ office in Fort Lauderdale, FL.

Tambourine is one of the country’s fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with award-winning creative design, we revolutionize e-commerce for hotels, resorts and destinations.

Championing professional growth, prioritizing wellness and nurturing a healthy work-life balance is our formula for a unique company culture.

A few of our perks include 100% company-paid medical insurance, generous paid time off & holidays, 6 WFH days a month, maternity / paternity leave - and more!

  • Assess and define clients’ media strategy to ensure that all media plans are aligned with marketing objectives and client’s KPI's.
  • Research market trends, develop strategy and create media plans.
  • Oversee the implementation and execution of media campaigns to ensure proper reporting on client KPIs.
  • Approves & provides optimization recommendations for campaigns, ensuring flexibility and adapting to the changing needs of the marketplace.
  • Recommend best practices in agency processes, efficiencies, including optimizing infrastructure, and quality assurance.
  • Develop formal presentations on strategic recommendations, media plans and ROI reports.
  • Play an active role in new business pitches and proposals, developing innovative and convincing media strategies that produce results.
  • Potential travel to meetings and present recommendations / plans to prospect, new and existing clients as needed.
  • Work with accounting to provide / adjust budgets, approvals of vendor invoice and reconciliation of media accounts.
  • Keep the leadership team updated on industry news, trends and vendor partnerships.
  • Solicit, organize and attend vendor meetings.
  • Develop strategic partnerships with publishers, networks, and advertisement technology vendors.
  • Manage the analysis and responsible for core negotiations with vendors for the best possible rate.
  • Maintain vendor contact records and contracts.
  • Other responsibilities as assigned.

What we need from you

  • Extensive knowledge of the hospitality industry. CHDM / CRME Certification preferred.
  • Extensive knowledge of the platforms : Google (Search, Display, Discovery, YouTube), Microsoft(Bing), Facebook, LinkedIn, Expedia (Travel Ads and Display), TripAdvisor (Sponsored Placement and Display), Meta Search (DS Click Platform), Yelp, Pinterest, and TikTok.
  • Extensive knowledge of the role, strengths and weaknesses of traditional and digital media channels such as : Traditional : TV (including Broadcast, Spot Cable, Connected TV), print, radio, out-of-home, etc. Digital : Display including programmatic, native, online video, etc.
  • Extensive knowledge on researching, planning, selling, and presenting efficient media budgets that align with client objectives and goals. (i.e. minimums, budgeting formulas, best practices)
  • Confidence in your analytical ability to research and investigate performance issues and make efficient decisions.
  • Extensive knowledge of Google Analytics. Able to read and analyze data and e-commerce performance to make data-driven decisions.
  • Professional communication skills (written and verbal) with experience presenting to clients and leadership.
  • Benefits & perks you receive from us

  • Medical Insurance (base option 100% paid by us)
  • 401K (after one year of employment)
  • Life & Long Term Disability Insurance (100% paid by us)
  • Additional Life & Short-Term Disability Insurance
  • Parental Leave (up to 3 months paid)
  • Pet Insurance
  • Generous Paid Time Off
  • 12 Paid Holidays
  • Extra PTO for recreational stays in client properties
  • Creative work atmosphere and culture
  • Top tier hardware and industry software (We love Apple products!)
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