Description

Job Summary:

We are looking for a talented and enthusiastic Marketing Specialist to help us in our overall marketing efforts. The right candidate must be, first and foremost, a graphics wizard, capable of wowing with creative eye-popping images. This position works hand-in-hand with the Director of Marketing to develop and execute on-brand content for various mediums, including digital (social media, websites, advertising, etc.) as well as print (brochures, trade show booths and banners, etc.). The right person must be hands-on and self-directed but must also be good at taking direction and being a great collaborator ? able to seamlessly work with stakeholders across multiple internal and external departments. 

Essential Duties and Responsibilities:

General 

• Must be expert in multi-tasking. The tasks assigned to this position will move quickly and change often, so the right person must be flexible, adaptable, and organized. 
• Must have experience developing and maintaining a content calendar. 
• Must show proficiency in creating and managing all aspects of content and how to tie everything together, including email, blog, social, video, and in-person events. 
• Work with internal stakeholders to manage blog calendar and all associated supporting tasks, such as emails, social posts, website updates, etc.
• Will, under the supervision of the Director, create and manage social media, including writing, associated graphics, and scheduling.
• Will monitor and respond to social media comments and reviews.
• Will play an important role in developing and managing the company’s digital marketing campaigns for both inbound and outbound targets for specific company verticals and business divisions.
• Will support the company brand as a brand ambassador, following brand standards and aligning marketing materials, all outbound and internal communications with the appropriate messaging, aesthetic, tone, and voice.
• Manage marketing requests, communicate with requestors, prioritize, and schedule marketing projects with Marketing team.

Graphic Design

• Must be expert in Photoshop and Illustrator. Examples of work will be required. 
• Creativity wanted.
• Will be required to create and update: brochures, website images, social media images, email graphics, trade show booths, and more.
• Must be able to work within fast-paced environment and be capable of managing several overlapping tasks. 
• Will work with the Director to ensure all graphic content is on-brand.
• Will collaborate with stakeholders to develop and deliver necessary content.

Requirements

Required Skills/Abilities:

• Highly developed attention to detail.
• Demonstrable understanding of general marketing requirements and responsibilities, and how what is assigned to this position fits into overall big-picture needs.
• Experience using digital marketing automation tools such as Constant Contact, MailChimp, etc.
• Must possess superb written communication skills.
• Strong project management and problem-solving skills.
• Strong interpersonal skills and ability to build relationships with internal departments and business partners. 
• Well-organized with excellent time-management abilities ? ability to effectively multitask.
• Proficiency in MS Business Suite (Word, Excel, PowerPoint).

Desired Skills:

• Familiarity with Wordpress.

Education and Experience:

• Minimum 3-5 years digital marketing experience. 
• Bachelor’s degree in related field, or equivalent experience.
• 3-5 years content creation experience (social, collateral, website, etc.)

Physical Requirements:

• Prolonged periods of sitting or standing and working on a computer.
• Must be able to lift 15 pounds at times.