Regional Sales Manager, Southern California

Description

About the Role:

The Bruery & Offshoot Beer Co. is growing and we are hiring for a Regional Sales Manager, Southern California to cover Orange County, Los Angeles, San Diego, and the Inland Empire. The ideal candidate is a dynamic, growth-oriented manager who loves craft beer, driving results, and resides within the assigned territory with alcohol beverage sales experience. As the Regional Sales Manager, Southern California, your primary focus will be managing On-premise accounts, Independent Retail accounts, and Chain accounts. Your goal will be to build and maintain strong relationships in the market, maximize sales opportunities, and ensure customer satisfaction. This is a critical role that requires excellent communication skills, strong business acumen, passion for achieving sales targets, and comes with opportunities for advancement by contributing directly to The Bruery’s strategic discussions and success.

Primary Function:

This position supports the Sales Department’s primary function of Brand Building  by:

• Expand placements for core and seasonal brands, primarily in the On-premise channel
• Increase the rate of sale with market activations and secure high velocity accounts
• Build relationships across all levels at Breakthru Beverage Group
• Create lasting relationships with key retailers in Southern California 

Requirements

Essential Job Duties:

• Represent the company in a unique, enthusiastic, and respectful manner with distributors, accounts, and customers
• Develop and implement strategies to manage and grow sales within the assigned market, with focus on On-premise accounts, Independent Retail accounts, and Chain accounts
• Establish and maintain strong relationships with stakeholders at the retail level (ie. store managers, buyers, and decision-makers) and the distributor level 
• Conduct regular store visits to assess product availability, merchandising, and promotional activities, providing guidance and support as needed
• Act as the main point of contact for retailers, providing exceptional customer service and addressing any inquiries or concerns promptly
• Identify and coordinate events to showcase products and deliver great brand awareness to stimulate sales, including but not limited to: premier beer festivals, music festivals, and food and wine festivals
• Utilize VIP and/or distributor route accounting software to generate sales by identifying account opportunities, analyze sales, and gain business and sales insights through maintaining/increasing shelf facings and positioning
• Manage account database for the assigned territory, including pipeline of prospective accounts, and assist with updating contact lists for account and distributor communication in VIP KARMA
• Create and enter weekly schedule into calendar and/or VIP KARMA
• Identify field quality concerns and report them to the appropriate contacts and departments using proper communication channels
• Supply distributors and accounts with marketing materials by working with the Marketing Team to develop unique, educational materials and presentations for distributors, customers, and accounts

Essential Qualifications:

• Experience in wholesale/distributor or at craft brewery (or adjacent industry knowledge/exposure)
• A positive and constructive attitude who is persistent and humble
• 2 years of experience in a sales capacity within the beer and/or wine & spirits industry
• Proven track record of growing sales volume and/or dollar volume
• Knowledge of Federal alcohol distribution 3-tier system
• Passion for craft beer and beer industry
• Possess high level of energy, self-motivation, and a positive attitude
• Organized, self-disciplined, detail-oriented, and sociable
• Comfortable with public speaking and presenting to large groups
• Able to work in a fast-paced, dynamic industry
• Excellent oral and written communications skills
• Willing to work both independently and in collaborative environments
• Must be adaptable and able to adjust plans to achieve goals
• Ability to meet a variety of deadlines and prioritize workload
• Proficient with KARMA, VIP, Microsoft Office, & G-Suite programs
• Reliable transportation, valid license, and clean driving record 
• Must be willing to travel within and outside of territory, work evenings, and weekends as needed
• Proven ability to establish and build relationships, manage distributors and work with wholesalers across all channels (independent, on premise, and chain)
• Excellent negotiation and analytical skills with ability to influence customers to accomplish goals
• Knowledgeable of market and industry trends, competitors, and leading customer strategies
• High level of ethical standards and the ability to maintain confidential information

About The Bruery:
The Bruery is one of the nation’s most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company’s newest brand that focuses on approachable beers that fit a relaxed lifestyle.  While each of our brands are known for certain tastes or styles, it’s our brewing prowess and creativity that creates our opportunities.

The company has built a strong following among a passionate base of members and fans, and over half of The Bruery’s overall sales are direct-to-consumer through the company’s society membership programs and Orange County tasting room. These direct-to-consumer channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the Societies, or membership program that gives the business a community of like-minded members and of course recurring revenue streams.

To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone, with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass.

We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors, while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we’ll leave that up to you. We’re explorers at heart, passionate about the art and science of taste, and could never be satisfied brewing just one style of beer.

We believe this makes life a little more interesting. Our beers start conversations, complement meals, and bring people together. You can trust our beers because of the knowledge and expertise that we’ve built, but it’s our creative approach that will change your idea of what beer can be.

At the Bruery, our Core Values are:

• We are Relentless in the Pursuit of Results
• We are Candid & Transparent
• We are Masters of our Craft
• We Think & Act Like an Owner
• We Think & Act Like a Team