What are the responsibilities and job description for the The Patrick Dealer Group is hiring: Social Media Content Specialist in Schaumbur position at The Patrick Dealer Group?

Social Media Content Specialist / Graphic Designer

The Marketing Team at Patrick Dealer Group is looking for a Social Media Content Specialist / Graphic Designer to build new content while improving upon the information we already display on our social media platforms and online listings.

Someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user / audience in specific contexts. The successful candidate needs to have a strong understanding of SEO and the effects it has on Google rankings. A good SEO writer also must be able to use keywords effectively to help our readers find our content in search engines while creating eye catching graphics for our ads to stand out.

Your goal is to help the Marketing Team gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media & online listings marketing road map (Facebook, Instagram, Twitter, You Tube, Google My Business, Yahoo, Bing, etc). Have a solid understanding of how each of our social media channels works and how to optimize content so that it is engaging on those channels for each of Patrick Dealer Group Brands

Job Type : Full-time Hourly Monday thru Friday with some Saturday during planned events

Starting Hourly Rate : $25.00 to $28.00 / hour based on experience

Position Location : Genesis of Schaumburg 660 E. Golf Rd. Schaumburg, IL

Working Conditions : Non-smoking office environment, using a computer, telephone, and other office equipment daily.

Note : Ability to travel as needed to support departmental and associated functions, including events. Ability to work outside regular business hours when necessary for website updates and maintenance.

Benefits & Perks

This is a family owned and operated business
Paid time off, plus select paid holidays
Robust Health Insurance Options
401k plan with company match
Vehicle discounts
Employee referral program
Growth opportunities
Professional development
Option to work from home Fridays (after 90 days of employment)
Life & Disability Insurance
Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

Your Responsibilities :

Build and manage the company's social media profiles and strategy, including Facebook, Instagram, Twitter, and online listings.

Create effective online marketing campaigns that build brand recognition, customer loyalty and engagement.

Coordinate marketing campaigns with sales, service and parts activities

Develops, executes, and monitors all social media paid advertising campaigns across Facebook and Instagram.

Develop organic content according to brand that is relative and entertaining to the target audience and current followers.

Design and create marketing collateral for advertisements, print, promotions, and social posts in sync with brand standards.

Researching and organizing facts and sources

Blog posts for each location (2 per month)

Email / Employee newsletters quarterly

Video marketing / editing a plus

Reputation Management for each of our locations

Additional day-to-day tasks include Responding to inquiries in inboxes across channels, actively engaging with comments left on posts, user generated content and monitoring overall brand perception

Complete additional task assigned by Marketing Manager

Must be able to interact with managers / staff to help gain content, photos & videos related to our brands

Must participate in event planning, execution with attendance (some Saturdays will be required)

Qualifications & Requirements :

Bachelor's degree in marketing, or relevant field, with 2-4 years' experience preferred.

Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom Video editing experience a musts

Proven track record of building engagement and followers in previous roles

Experience and working knowledge of major social media platforms (Instagram, Facebook, Twitter, Youtube, etc.)

Experience with an enterprise social media management tool (Zoho Social, Sprout Social, Hootsuite, etc.)

Must be familiar with Facebook Business Manager, Business Locations Settings, Ads Manager, and Facebook Pixel.

Basic understanding of HTML and CSS

Basic to expert understanding of the Automotive Industry

Must have a solid understanding of SEO best practices

Can work independently on a project or in a team environment.

Excellent communication (written, oral, interpersonal) and grammar skills

Time management and planning a must.

Strong project management skills with an ability to meet deadlines while managing multiple projects.

Requirements for eligibility :

Clean driving record

Must be willing to submit to a drug screen and background check.

19 years of age or older.

We are an equal opportunity employer and prohibit discrimination / harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Salary : $25 - $28

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