Demo

Regional Business Manager - Pacific Northwest

Trans Ova Genetics
Richland, WA Full Time
POSTED ON 11/25/2024 CLOSED ON 1/20/2025

What are the responsibilities and job description for the Regional Business Manager - Pacific Northwest position at Trans Ova Genetics?

Position Purpose: Achieve sales and profit targets by retaining and acquiring accounts by the sales of key Trans Ova services and products. This position services Washington, Oregon, and Idaho.

Key Responsibilities:

  • Develops an area business plan organizing the array of responsibilities, activities, and information to create a territory action plan designed to grow our core business by meeting both margin and volume targets.
  • Develops in concert with assigned Client Service/Professional Service Team annual strategic Key Account plans including demographics, economics, performance, potential, actionable items, tracking and reporting for the account.
  • Creates, maintains, and executes a customer-focused business development plan for all high potential customers.
  • Offers strategic problem-solving solutions to assigned accounts, creating mutually beneficial opportunities for Trans Ova Genetics and the key accounts.
  • Objective of the programs is to positively impact product demand while also increasing client loyalty.
  • Able to identify needs and use a consultive sales approach to close sales and create achievable expectations.
  • Works closely with Marketing Communications and Professional Service Teams on delivering and merchandising value-added results.
  • Works with the account team (ROM, PST, DC and CSR) to conduct regular account profiling to identify customer needs and assess current and future customer growth opportunities.
  • Contributes to team selling efforts by planning call cycle with others to maximize the use of the team’s time and resources and ensuring appropriate account follow-up.
  • Calls on targeted prospective clients and is able to quantify and qualify opportunities to drive investments to secure business relationships.
  • Maintains a prospective client list, updated monthly, with the status of activity/planned activity with the accounts.
  • Calls on all influential personnel in assigned accounts. This includes, but is not limited to, owners, herd managers, and associate vets.
  • Assists in coordinating service/business activities of the Professional Service Team, Dairy Consultant and key account Client Service Representative.
  • Serves as the local key account expert sharing expertise with assigned Professional Service Team, Dairy Consultant and Client Service Representative.
  • Utilizes excellent presentation skills to conduct educational training on products and exhibits.
  • Builds and maintains relationships and influence with key collaborators including veterinarians, breed associations, extension and university personnel.
  • Assists with the collection of accounts receivable.
  • Maintains at all times a professional image reflective of the overall Trans Ova branding objective with internal and external customers inclusive, but not limited to, dress, conversation, and decision making.
  • Follow Trans Ova’s policies and procedures.
  • Other duties as assigned by supervisor.

Education Requirements:

Bachelor’s Degree preferably in a scientific or business discipline required.

Physical Requirements/Working Conditions:

Ability to travel extensively required (>70%)

Other skills/experience:

  • Minimum of two (2) years of related sales and/or marketing experience is desired in positions of increasing responsibility in the animal health industry.
  • Knowledge of the bovine industry is required.
  • Excellent communication skills (verbal/written) and proficiency with a computer including Excel, Power Point, and Word required.
  • High degree of professionalism.
  • Experience selling to beef and dairy clients in the defined trade is highly desired.
  • This position can be based out of any state within the defined territory.
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