E-Commerce Specialist

Job Summary:

We are seeking an innovative and results-driven E-Commerce Specialist to join our team. The ideal candidate will manage and optimize our online sales channels, oversee digital marketing efforts, and enhance the customer experience across our e-commerce platforms. This role also requires expertise in social media strategy to drive traffic, increase engagement, and support revenue growth.

Key Responsibilities:

   •    E-Commerce Management:

       • Manage and optimize the company’s e-commerce platforms (e.g., Shopify, WooCommerce, Amazon, etc.) to achieve sales goals.

       • Monitor website performance, including user experience, conversion rates, and SEO optimization.

       • Oversee product listings, pricing, and inventory management to ensure accurate and timely updates.

       • Analyze sales data and customer behavior to make informed decisions and drive growth.

   •    Social Media Strategy and Management:

       • Develop and execute social media strategies to increase brand awareness and drive traffic to e-commerce platforms.

       • Create and schedule engaging content for social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Pinterest).

       • Monitor social media trends and analytics to optimize campaigns and boost performance.

       • Collaborate with influencers and brand ambassadors to enhance social media reach and engagement.

   •    Digital Marketing:

       • Plan and execute paid ad campaigns, including Google Ads, Facebook Ads, and retargeting campaigns.

       • Manage email marketing campaigns to engage and retain customers.

       • Utilize data analytics tools to track campaign performance and ROI.

       • Implement strategies to improve organic traffic and search rankings through SEO and content marketing.

   •    Customer Engagement and Support:

       • Monitor customer inquiries and reviews across platforms, ensuring a positive shopping experience.

       • Collaborate with the customer service team to resolve issues and gather feedback.

       • Implement loyalty programs or campaigns to increase customer retention.

Requirements:

   •    Bachelor’s degree in Marketing, Business, or a related field.

   •    Proven experience in e-commerce management and digital marketing.

   •    Strong knowledge of social media platforms, trends, and best practices.

   •    Proficiency in tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms.

   •    Familiarity with SEO, SEM, and web analytics tools.

   •    Excellent communication, organizational, and problem-solving skills.

   •    Creative mindset with an ability to think outside the box and adapt to changing trends.

Preferred Skills:

   •    Experience with graphic design tools (e.g., Adobe Suite)

   •    Knowledge of HTML, CSS, or other web development tools is a plus.

   •    Familiarity with influencer marketing platforms.

What We Offer:

   •    Competitive salary and benefits package.

   •    Opportunities for professional growth and development.

   •    A collaborative and innovative work environment.

If you’re passionate about e-commerce, social media, and driving growth through digital innovation, we’d love to hear from you!