What are the responsibilities and job description for the Physician Liaison position at Vascular Institute of Chattanooga?
Job Summary:
We are seeking a highly motivated and results-driven Physician Community Liaison to join Vascular Institute of Chattanooga, PLLC. The ideal candidate will have a passion for healthcare sales, specifically within the medical field, and be dedicated to promoting our vascular services to potential clients. This role requires excellent communication and relationship-building skills to drive patient referrals, educate healthcare professionals, and contribute to the growth and success of our vascular practice.
Key Responsibilities:
- Sales and Business Development:
- Identify, target, and build relationships with key healthcare providers, including physicians, hospitals, clinics, and other medical professionals to promote vascular services.
- Generate leads and new business opportunities through cold calling, networking, and attending industry events.
- Present and explain the full range of services offered by the vascular practice, including diagnostics, treatments, and procedures.
- Collaborate with physicians and clinical staff to understand patient needs and recommend appropriate services.
- Drive patient referrals and work closely with the Director of Sales to ensure smooth onboarding of new patients.
- Relationship Management:
- Develop and maintain long-term relationships with medical professionals and healthcare organizations to build trust and encourage repeat business.
- Regularly follow up with potential and existing clients to ensure satisfaction and gather feedback for improvement.
- Provide education and resources to medical professionals on the latest vascular treatments, advancements, and services.
- Marketing & Outreach:
- Represent the practice at local medical conferences, seminars, and community outreach programs to increase awareness of vascular services.
- Create and distribute marketing materials to promote services to healthcare providers and patients.
- Work with the marketing team to develop strategies that support sales goals, including digital campaigns, educational events, and patient engagement efforts.
- Sales Reporting & Tracking:
- Maintain accurate records of all sales activities, client interactions, and leads within the CRM system.
- Regularly report on sales progress, pipeline, and business development opportunities to the Sales Manager or Office Manager.
- Achieve sales targets and performance metrics as set by management.
- Collaboration and Support:
- Collaborate with clinical and administrative teams to ensure high-quality service delivery and patient satisfaction.
- Act as a liaison between the sales department and the medical staff to ensure effective communication and alignment of goals.
- Assist with follow-up calls to patients when necessary and ensure a seamless experience.
Qualifications:
- Proven experience in sales, preferably in the healthcare or medical field. Experience with vascular services is a plus.
- Excellent communication, negotiation, and interpersonal skills.
- Strong knowledge of vascular procedures, treatments, and diagnostics is preferred.
- Ability to build and maintain strong relationships with healthcare professionals.
- Self-motivated, goal-oriented, and comfortable working independently with minimal supervision.
- Strong organizational and time management skills, with the ability to manage multiple accounts and tasks.
- Proficiency in CRM software and Microsoft Office Suite.
- Bachelor’s degree in business, healthcare, or a related field is preferred.
Additional Requirements:
- Ability to travel within the assigned territory to visit healthcare providers and attend events.
- Strong understanding of HIPAA and patient confidentiality guidelines.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.