What are the responsibilities and job description for the National Account Manager - Veterinary Home Delivery position at Virbac?
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Key Responsibilities
Strategy and Program Execution
- Assist in the development and own the implementation of a comprehensive veterinary home delivery strategy to achieve revenue and growth targets.
- Own and optimize consumer rebate, advertising, and MDF budgets to drive growth across the platforms.
- Monitor industry trends, competitor activities and pricing to identify opportunities at category and brand levels.
Account Management
- Serve as the liaison and primary point of contact for our relationships with veterinary home delivery accounts.
- Build and maintain strong relationships with key stakeholders, including veterinary home delivery partners, veterinary clinics, and corporate partners.
- Own veterinary home delivery agreements, financial accruals, and quarterly business reviews.
- Collect, analyze, and monitor SiT reporting to ensure adequate inventory levels within the channel.
Digital Marketing, Customer Engagement & Retention
- Plan and execute digital marketing campaigns including SEO, email marketing, and other pet owner facing campaigns.
- Monitor success metrics and other analytics to gauge campaign performance and optimize AutoShip conversion rates.
- Oversee the online catalogue of veterinary products ensuring accurate product descriptions, images, pricing, and availability.
Cross-Functional Collaboration
- In tandem with the digital marketing and brand teams, develop and own the overall veterinary home delivery strategy.
- Partner with the strategic account team to develop programs aimed at corporate partners to help strengthen home delivery sales through alignment of mutual objectives.
- Work with the IT, data analytics, finance, and commercial operations teams to manage veterinary home delivery data and financial flows.
- Alongside the sales leadership and the training & development team, align on the Territory Managers’ role relative to home delivery program execution. Develop training assets as needed.
Performance Data & Analytics
- Regularly reviews and assesses performance analytics such as AutoShip subscriptions generated, retention and conversion rates, and brand performance.
- Create and deliver regular performance reports to Channel Manager and executive leadership, as needed.
- In conjunction with IT teams, develop reporting and analytic dashboards to measure program performance against KPIs.
Qualifications
- Education
- Bachelor’s degree in Business, Marketing, Veterinary Science, or a related field. MBA is a plus but not required.
- Experience
- Minimum of (5) years of experience managing accounts or strategies within the veterinary home delivery or eCommerce industries.
- Proven track record of driving revenue and growth through online channels.
- Skills
- Strong understanding of B2C digital marketing, veterinary home delivery model, or other pet owner-facing eCommerce platforms.
- Passionate, strategic, and innovative thinker who is not afraid to take risk.
- Exceptional interpersonal, negotiation, and communication skills.
- Excellent leadership, project, and account management skills.
- Strong knowledge of the veterinary industry and compliance & regulatory requirements.
- Travel
- Ability to travel as necessary, up to 40% (domestic)
Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
Joining Virbac means joining dynamic teams ambitious for success.
Add Your Talent to Ours!
