Director of Content

Job Summary

Salt Lake is a place where elevation meets aspiration. An active urban city set at the foot of spectacular mountains. A place for open minds and fresh perspectives. This is an exciting time to be in Salt Lake: a brand new $5.1B SLC International Airport expansion, a recently opened 700-key Hyatt Regency convention hotel, several new hotels in the development pipeline, population and business growth (Utah has been the fastest growing state in the nation since 2010, primarily driven by Salt lake), host of the 2023 NBA All-Star Game and recently announced as the host of the 2034 Winter Olympics…Salt Lake is on fire, and we’re just getting started.

To capitalize on this incredible growth and to achieve Visit Salt Lake’s ambitious vision, we’re seeking a detail-oriented and enthusiastic Director of Content to join our highly collaborative, and hard-working marketing team. This person will lead the content strategy and execution for Visit Salt Lake. The ideal candidate is passionate about storytelling, thrives on creating impactful brand content, and works cross-functionally to ensure all content is on-brand and on-strategy. This role will work closely with the VP of marketing to build a cohesive content strategy that resonates with our target audiences, differentiates us from our competitors, and serves a foundational role in shaping the perception of Salt Lake.

Primary Responsibilities

• Leverages data, insights, and industry/competitor trends to develop and execute a content strategy that supports Visit Salt Lake’s marketing strategies.
• Activates internal teams and agencies acting as a cross-functional collaborator bringing ideas and content to life.
• Measures, listens, reports, and applies consumer and business insights to advise on future directions and approaches.
• Owns Visit Salt Lake’s channel strategy (including but not limited to Meta, TikTok, YouTube, Pinterest, LinkedIn, website, and email)
• Leads the content marketing team (social media manager and senior web manager), committing to performance and fostering an engaged, collaborative, results and learning-driven culture. Drives a culture of open communication and partnership.
• Regular collaborates with Meetings & Conventions, Partnership, Sports, and PR teams.
• Serves as company-wide authority for content strategy; share plans, findings/learnings with wider teams, reinvigorates processes and cascades content across the company.
• Partners with the creative team to build hyper-relevant, digital-first content to support our content strategy.

Identifies opportunities to drive real-time content opportunities to engage in cultural, consumer, and trend conversations.

Develops, delivers, and institutionalizes content standards and toolkits. Optimize existing processes to improve alignment, communication, and our speed-to-market.

Protects the brand – holds self and the content team accountable to adhere to brand standards, guidelines, and rules of engagement.

• Owns Content Marketing budget

Qualifications

• Minimum of 7 years of content marketing experience or equivalent, developing content strategies.
• Minimum of 5 years’ experience managing a team
• Knowledge of the Salt Lake market preferred
• Tourism / Hospitality experience preferred.

Strong leadership skills, ability to lead the team and drive alignment across functions

Highly collaborative, can connect with peers to drive creativity and execution of ideas

Ability to convert data, reports, and findings into clear and impactful strategies

Can prioritize multiple projects, and maintain a sense of calm

Benefits Package

Insurance: medical, dental, vision, life, long-term disability. 401(k) plan, Vacation, Sick, Personal Days, and major holidays PTO.

Application

Interested candidates are encouraged to submit their resume and cover letter at HRvisitSL@visitsaltlake.com.

Visit Salt Lake is an equal-opportunity employer. We value diversity and encourage applicants from all backgrounds to apply. Only qualified candidates will be contacted for an interview. We thank all applicants for their interest in joining our team.

Final candidates will be subject to a background and reference check. E/O/E