What are the responsibilities and job description for the Community Relations Director position at Willow River LLC?
Key Duties and Responsibilities:
- Assist in maintaining up-to-date records of all communication with prospective customers using lead management system
- Track each prospective resident from initial contact to the close, and finally, through the move- in
- Maintain a strong knowledge of community’s unique selling points, including benefits and services provided to residents and rates
- Build and foster relationships with key referral sources and document those connections in CRM.
- Maintain a strong knowledge of competitor information
- Builds positive and trusting relationships with prospects by:
1. Listening to the needs of the prospect
2. Asking questions to acquire more information about the prospect’s situation and concerns
3. Presenting the benefits of the community to the prospect and explaining how the needs of the prospect can be met
4. Introducing prospects and their families to other associates, residents and families and providing opportunities for them to experience the benefits of the community
5. Inviting family members to become involved with the community through volunteer opportunities
6. Following up with prospects on a timely basis
7. Provide the prospective resident or resident family with all move-in paperwork Page 2 of 4 and ensure that it is completed and returned within the specified time frame prior to move-in
8. Coordinate with the Wellness Director to schedule an assessment with the resident as needed
9. Inform all departments and associates of the pending move-in date and the necessary information about the resident
10. Assist the resident and his/her family with the transition process through on-going communication, sensitivity, and reassurance - Assist with planning and participate in sales initiatives and events
- Other, related duties as assigned
