What are the responsibilities and job description for the Marketing Manager position at Wings Over Springfield?
Job Description
Job Description
The Opportunity :
Wings Over is searching for a Marketing Manager based in the Springfield, MA area to join our team and help grow the company. This position will play a key role in building store sales and local marketing initiatives, and guide franchise partners through their own local store marketing initiatives. This role will be out in the field meeting new guests daily in the Massachusetts / East markets. We’re looking for someone who is outgoing and personable, with strong organizational and communication skills.
Now Serving These Benefits :
Work from home, in the field, or at a Wings Over location
An energetic, collaborative, and positive work environment
Supportive team focused on your personal and professional growth
Medical, dental, and vision insurance
Day in the Life : (includes, but not limited to)
Market the brand that aligns with the company’s mission and goals
Network within our Massachusetts / East markets
Coordinate and execute food drops and marketing materials to local businesses and organizations within the store’s delivery areas
Manage a team of part-time marketing brand ambassadors and potentially a team of college representatives
Attend local events such as festivals, local markets, concerts, sporting events, etc. on nights and / or occasionally weekends
Plan and execute local fundraisers for all corporate stores and additional field marketing efforts
Work and report directly with the corporate marketing department team
Manage local store marketing requests for corporate and franchised stores in your territory
Work closely with franchise partners and our internal graphic design team to send artwork for any store’s out-of-pocket marketing spend
Help plan and execute social media and influencer events
Opportunities to travel for new store openings to coordinate promotions, events and field marketing food drops
Aid in on-site system-wide new store openings and food drop execution
Work with other departments to create and streamline systems to help franchisees
Provide a weekly summary, tracking and reports of the week’s tasks
Other related duties as assigned
What You Bring to the Table :
Field-based marketing and / or field sales experience highly recommended
Restaurant or QSR industry experience is required
Project management experience. Bonus points for experience working with graphic designers and print vendors
Excellent listening, oral, and written communication skills
A passion for restaurants and love for great food and guest services
Enjoyment with talking to all guests and stopping by businesses unannounced
Strong communication and organization details with high attention to detail
Strong work ethic and high level of integrity
Positive attitude when interacting with others
Ability to multitask and solve problems as issues arise
Available some nights, holidays, and possibly weekends for community events
Willingness to travel to other store locations
Must be able to lift 50lbs
Legal US work authorization
Fly With Us :
For over 20 years, Wings Over has served the best crispy chicken wings and hand-breaded tenders. We are on a journey to create gold standard experiences that leave everyone happier than before they interacted with us.
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