Senior International Brand Manager

Senior International Brand Manager Premium & Beyond Beer, Carlsberg Export & License

Do you want to work with global brands in an international environment and be close to markets? Join the Premium & Beyond Beer brand team at Carlsberg Export & License!

Who we are:

Carlsberg Export & License (CE&L) is responsible for our business across 120 markets, where Carlsberg Group does not own a local brewery and therefore works with local partners (brewers and distributors).

The Premium & Beyond Beer brand team is based in Copenhagen at the Carlsberg HQ and covers Premium Beer (1664 Blanc, Grimbergen, Brooklyn), and Beyond Beer (Somersby, Seth & Riley’s Garage) across all CE&L markets, amongst which Korea, Ireland, Turkey, Australia, Belgium and Spain are some of our key markets (just to name a few). Of our many brands, Somersby and 1664 Blanc are the biggest in terms of volume. CE&L Premium & Beyond Beer is responsible for 15% of the global 1664 Blanc volume and 20% of the global Somersby volume, and therefore a key stakeholder with Group Commercial.

What you’ll be doing:

As Senior International Brand Manager, Premium & Beyond Beer, you will be the marketing voice of Premium & Beyond Beer brands, with Somersby as your main brand, towards our CE&L markets.

You will work closely together with local marketing teams from our partners, internal stakeholders within CE&L and Carlsberg Group, as well as agencies that are supporting the various projects.

Because of the great variety of markets, there will always be new opportunities or challenges (some foreseen, some unforeseen), which makes working with Export & License very dynamic and a great opportunity to develop your brand marketing capabilities and stakeholder management skills whilst being able to engage with the overall Carlsberg business. This role reports to the International Marketing Manager Premium & Beyond Beer in CE&L.

Your primary tasks and responsibilities include:

• Being the brand guardian for several Premium & Beyond Beer brands towards our partners, ensuring consistency and efficiency, but also improving the status quo where needed if local insights, regulations, or opportunities require this
• Being the main point of contact on marketing for your focus markets, having regular meetings with partners – this can be over Teams but also travelling to our partners, as face-to-face contact is key to building and maintaining strong relationships
• Building annual brand plans with our key markets. Plans that are built up by diagnosis, strategy, and execution tactics, resulting in targets that we, together with the markets, track and steer on
• Being a key contributor to the 3-year planning process and identifying new growth opportunities
• Working closely with the teams in Group Commercial and being part of workstreams on key projects for the global brand.
• Being the lead on marketing workstreams on innovation projects for your relevant CE&L markets. This ranges from developing concepts, doing testing to creating final toolkits together with or for our partners.
• Assisting and guiding our partners in creating high-quality insights that can guide your shared efforts within the market space, as well as offer ideas and solutions to specific market challenges.
• Endeavoring to be a thought leader on beer marketing for our partners by way of a global overview on best practices and learnings.
• Keeping track of performance in our key markets, closely following how new launches are doing, how campaigns are performing, and if corrective actions need to be taken in case things are not on track.
• Lastly, being at the forefront of one of CE&L’s most important missions within Carlsberg Group: finding, exploring, and establishing new markets in close collaboration with your colleagues in Commercial and Business Development, building marketing plans from scratch basis limited insights.

What we’re looking for:
To be a great candidate for this role and the team, we are looking for someone who:

• Has a minimum of 5 years of experience in a brand management role (local or global) in an international FMCG company – experience from a similar industry will be beneficial
• Relevant education within Business Administration, Marketing, Branding etc.
• Has a keen interest in brand marketing, trade marketing, and turning insights into action driven by deep commercial understanding
• Experience in media campaigns will be beneficial
• Has experience with end-to-end brand communications development (ATL/BTL), including working with agencies
• Is committed to new biz, and NPD development
• Is creative, open-minded, and willing to learn
• Has solid organizational and stakeholder management skills
• Can effectively collaborate and has a can-do mindset
• Enjoys working in an international environment
• Is ready to spend up to 30-40 days per year traveling and is ready to relocate to Copenhagen.

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 30th of April. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow
For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.