Head of Marketing Sales · Amsterdam, Stockholm

Head of Marketing
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We're so excited you're considering a career at Kindly! Here's everything you need to know about this opportunity. 🥳

About Kindly 🟢

Kindly is a fast-growing SaaS AI company with 75 dedicated employees, working across Oslo, Stockholm, Copenhagen, and Amsterdam, with a focus on expanding throughout Europe. We specialize in chatbot and automation solutions designed for businesses, particularly in B2C sectors. With more than 150 clients, including Norwegian Airlines, Booking.com, Kahoot!, and Tele2, our technology reaches millions of users every month.

We believe that success in your job starts with enjoying your workplace. At Kindly, we work towards shared goals, and we support each other to achieve the best results. Having fun and staying passionate about what we do is at the heart of our culture. That's why we're looking for someone who shares this mindset.

About our team 🤝

We're a collaborative, curious, and driven team, striving to build long-term relationships that matter. As a growing company, we have a fantastic opportunity to strengthen our marketing efforts further, and we're looking for a talented person and leader to drive this effort. Our marketing team plays a key role in lead generation, positioning, and demand creation, working closely with sales and partnerships to drive Kindly's success.

What you'll do 📋

As our Head of Marketing, your job will be to:

• Develop and execute account-based marketing (ABM) strategies, focusing on high-value prospects and enterprise clients.
• Ensure seamless integration between marketing, sales, and partnerships to support our commercial activities throughout the entire customer journey
• Drive high-quality lead generation and create sales opportunities tailored to large enterprise clients
• Increase Kindly’s visibility within our target markets: Nordics and Benelux, with a strong focus on expanding throughout Europe
• Develop and execute growth strategies for expansion into new markets
• Optimize Kindly’s website for SEO and enhance the customer journey
• Manage marketing automation and CRM tools, ensuring efficiency in our marketing operations
• Lead high-touch B2B event strategies, including executive roundtables, trade shows, and hosted events, as a key driver of enterprise engagement and thought leadership
• Work closely with the partnerships team to align on co-marketing efforts and joint go-to-market strategies
• Develop thought leadership initiatives, including whitepapers, webinars, and executive content, positioning Kindly as a trusted authority in the industry

We believe this is you 🏌️

• You have 5 years of experience in marketing within a SaaS company, focusing on enterprise clients
• You are a proactive doer who thrives on execution while keeping a strategic mindset. You’re not just planning—you’re hands-on, making things happen
• You have a strong understanding of account-based marketing (ABM), inbound marketing, and demand generation
• You have hands-on experience with CRM platforms, preferably HubSpot, and know how to leverage AI tools and integrations within the extended CRM marketplace to drive efficient and scalable marketing operations
• You are skilled in advertising on platforms like Google Ads, LinkedIn, and Meta, with a focus on targeting large organizations
• You understand sales and partnership processes, and how marketing can support enterprise sales cycles
• You have strong analytical skills and can leverage data to optimize campaigns for high-value accounts
• You communicate effectively in English
• You thrive in a fast-paced, collaborative environment and balance the big picture with the details that drive success
• You have experience with B2B event planning and execution, leveraging executive engagement and networking events as a core marketing strategy

The Kindly Perks 🛍️

• Professional growth opportunities with room for personal development
• Significant responsibility and trust
• A direct impact on our marketing strategies and recognition for your contributions
• Modern offices in Stockholm or Amsterdam
• Competitive salary and benefits

We can't wait to see your application! 🤞

Department Sales Locations Amsterdam, Stockholm

Contact Kevin Vaseghi Chief Operating Officer – Management

Colleagues

Martin Sætre

Chief Sales Officer