Media Lead - L’Oréal Dermatological Beauty Division - Copenhagen

Are you a media mastermind with the strategic vision to redefine beauty's digital landscape? Do you thrive on data-driven strategies, innovative partnerships, and crafting impactful campaigns across diverse media channels? If you're ready to make your mark and lead our media transformation, L'Oréal has a challenge for you! We are currently looking for a Division Media Lead, based in Copenhagen. We want to hire great people with unexpected ideas, the ability to challenge the status quo, and ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes?

Your mission…
As a Division Media Lead in the L’Oréal Dermatological Beauty division, you will lead and develop the media strategy for the business division and its range of brands. You will ensure a close collaboration with the brand teams and the Group CDMO (Chief Digital & Marketing Officer). You will play a key role in the media acceleration of the division and perfect media execution of each campaign. You have a passion for dermatological beauty and will make sure to communicate the "medicality" and expertise of our brands through media. You will own the relationship with our media agency, ensuring seamless campaign activation and alignment with brand priorities. In this role, you will play a key role in the digital transformation at L’Oréal, and you report to the division Chief Digital Officer.

You will…

• Supervise & steer 360 media planning / drive channel strategy aligning with overall business goals and brand priorities with the brand teams and collaborate with CDMO (in charge of 1P activation).
• Oversee the execution of all media campaigns, ensuring alignment with the established strategy and optimizing for maximum ROI with the media agency.
• Lead the exploration and evaluation of new and emerging media channels and technologies with CDMO team, identifying opportunities to innovate and enhance campaign effectiveness. Drive the division towards a "digital-first" approach, staying ahead of industry trends and best practices.
• Set, monitor, follow-up, communicate, learn, and improve digital performance KPIs for the division aligning with CDMO team.
• Be the main point of contact for cross-brand and multi-divisional digital projects covering media and search.
• Define and drive the divisional 1P/2P media strategy and governance (including Search).
• Organize regular meetings (weekly team check-in, kick-offs with Brands & Agency) and steer the external media agency.
• Develop measurement testing framework with agency and ensure GLA is being applied for your market in conjunction with CDMO.
• Analyze media performance, feedback to CDMO and continuously improve golden rules.
• Lead, upskill and animate media managers and brands. Manage and mentor the Media team, providing coaching and development opportunities to enhance their skills and expertise.
• Communicate and apply CDMO frame to the division strategy, including media guidelines, knowledge of partnerships, media conditions, innovation for media magic; adapt accordingly and align with European HQ.

We are looking for...

• Minimum of 5 years of experience in media, preferably within the FMCG sector.
• Demonstrated expertise in digital marketing landscapes and emerging platforms.
• A genuine passion for the beauty industry and a strong understanding of current beauty trends.
• Highly motivated and results-oriented, with a proactive and entrepreneurial approach.
• Exceptional communication and interpersonal skills, fostering effective collaboration with cross-functional teams & stakeholders.
• Proven ability to develop and execute data-driven media strategies aligned with business objectives.
• Solid understanding of online and offline retail dynamics, with a preferred focus on the mass beauty market.
• Proficiency in media performance management and analysis, with a focus on optimizing ROI.
• Demonstrated ability to think creatively and innovatively, developing "out-of-the-box" media solutions.
• Strong analytical skills to interpret data, identify trends, and make informed recommendations.
• Experience with platforms like Meta Business Manager, TikTok Business Manager, DV360, Google Ads, and Google Analytics is a plus.

We are looking for our new Division Media Lead to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City.

Who are we?
Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.

At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.