Product Marketing Manager

Mercell is the largest public tendering and bidding platform for European buyers and suppliers, dedicated to enhancing connectivity between public buyers and suppliers. We make tenders compliant and easy, while enabling equal opportunity for all suppliers to the public sector.

At Mercell, we're on a mission to revolutionise public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Working at Mercell

At Mercell, we're on a mission to revolutionize public procurement, making it accessible and effortless for everyone involved.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Your mission

As the product marketing manager, you will be at the forefront of shaping our market presence and driving our growth. This is your opportunity to craft and execute powerful Go-To-Market strategies that not only fuel revenue growth but also solidify our position as a market leader. You’ll be the bridge between product innovation and market success, working closely with cross-functional teams, including Product, Sales, and Customer Success.

Your strategic mindset and hands-on approach will guide how we communicate the unique value of our products, making an impact on customers and prospects alike. With your deep expertise in the Product Marketing toolbox you’ll turn insights into action, building compelling narratives that resonate in the market and our customers.

Core Responsibilities

• Go-to-Market Strategy & Execution – Own the GTM strategy for new products and releases, ensuring a well-defined plan that drives growth and meets customer needs.

• Market Research & Positioning – Conduct market analysis and customer research to inform product positioning, competitive differentiation, pricing, and compelling messaging that resonates with target audiences.

• Sales & Customer Enablement – Collaborate with Sales and Customer Success to develop training, tools, and collateral that enhance product knowledge and empower customer-facing teams to execute GTM plans effectively.

• Customer Advocacy & Insights – Build and nurture customer relationships, leveraging their feedback and success stories to refine product messaging and marketing strategies.

• Cross-Functional Alignment & Thought Leadership – Partner with Product, Customer Success, and Sales teams to align on roadmaps and growth strategies while working with content teams to shape our unique point of view and messaging.
  

Required Qualifications:

• Proven Product Marketing Experience – Deep understanding and hands-on experience in core product marketing disciplines.

• Strategic Thinking & Execution – Ability to think big picture while effectively managing execution details.

• Market Insight & Analytical Mindset – Strong understanding of the public procurement industry and B2B SaaS markets, with the ability to leverage data for informed decision-making.

• Go-to-Market Expertise – Experience driving successful product launches and developing GTM strategies that align with business goals.

• Communication & Collaboration – Exceptional written and verbal communication skills, with a track record of creating impactful content and messaging, and the ability to collaborate across teams.
  

Preferred Qualifications:

• Procurement Industry Background – Experience in procurement, either on the supply side or buy side.

• Additional Market Knowledge – Deeper familiarity with the nuances of public procurement processes and competitive landscapes.
  

Start date: As soon as possible
Duration: Full time, permanent
Workplace type: Hybrid remote
Location: Oslo (Norway), Copenhagen (Denmark), Stockholm (Sweden), Helsinki (Finland), or Utrecht (Netherlands).
Application Deadline: 31.03.2025. However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them

What we Offer

As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see https://career.mercell.com/posts/our-perks-benefits to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?

Then we can't wait to have you join our mission and look forward to receiving your application!

If you have questions for this position, we are happy to chat with you. Please reach out to:
Charlotte Blicher
VP Group Marketing
Email: charlotte.blicher@mercell.com

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.