CRM Specialist

Are you passionate about creating a meaningful customer journey in a setup where your efforts truly make a difference? Here's your opportunity to help develop and drive NAME IT's brand-new loyalty programme.

We’re looking for someone who can combine strong commercial acumen with an analytical mindset and a drive to achieve results. You'll have the chance to work strategically, dive into details and data, and collaborate with dedicated colleagues in a dynamic team. If you want a job where you can make a clear impact, keep reading.

YOUR ROLE
As CRM Specialist, you play a central role in further developing NAME IT’s recently launched loyalty programme. You are a key player in creating a valuable customer journey that attracts new members and fosters loyalty among existing ones. You will continuously optimize the customer experience to enhance customer engagement, retention, and loyalty. 
The job includes both operational and analytical tasks – as well as a number of projects within business development. Your success will be measured by your ability to grow the membership base, increase customer satisfaction, reduce churn, and strengthen brand loyalty.

You interact across departments and teams, working particularly closely with BESTSELLER’s central CRM team as well as NAME IT’s E-commerce, Marketing and Retail departments.

Your responsibilities include:

Developing and executing NAME IT’s loyalty programme with a focus on driving growth and traffic to both online channels and physical stores.

Identifying, developing, and testing new initiatives to boost member loyalty and create value for both customers and the business.

Plan and execute CRM campaigns and initiatives to increase customer retention and repeat purchases

Implement email automation workflows to deliver personalized and timely messages based on customer behavior, triggers, or other predefined parameters

Data analysis and customer insights: Mapping the customer journey and translating analyses into actionable short- and long-term initiatives.

Ongoing reporting and optimization of loyalty efforts, including close dialogue with stakeholders.

Acting as the primary contact for both our physical stores and Customer Service regarding the loyalty program.

YOUR PROFILE
We’re looking for someone who can think strategically and is not afraid to dive into details. You’re passionate about working with data and have an analytical approach to understanding customer behavior. At the same time, you’re curious and bold enough to explore new opportunities and contribute to our ambitious goals. You excel at cross-team collaboration, naturally taking initiative to ensure success.

We also expect that you:

Have experience building loyalty programmes and driving initiatives that strengthen customer loyalty - experience with both retail and online sales is a plus but not a requirement.

Are proactive, results-oriented, and thrive in a fast-paced environment.

Can manage projects across departments with a strong focus on stakeholder management.

Are fluent in English, both written and spoken – Danish is an additional advantage.

YOUR BENEFITS

The opportunity to be part of an exciting journey from the start and leave your mark on NAME IT’s loyalty program.

Joining a high-energy, positive team that believes we’re strongest together.

A role with significant independence and the freedom to shape your day-to-day work.

You will be given the opportunity to grow alongside your colleagues in the team as well as the rest of NAME IT. Your personal and professional development matters to us. Because we believe that taking good care of our people is essential to our growth. We are in this together. Every step of the way.

WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions about the position, feel free to contact Berisa Hodzic at 45 30 85 31 15. Please send your application and CV as soon as possible, and no later than 22 April 2025. Interviews will be conducted on an ongoing basis, and the job posting will be taken down once the right candidate is found.

LOCATION: Brande, Denmark.
 

ABOUT NAME IT
For more than 30 years, NAME IT has been encouraged by children’s straightforwardness and energy. We see the world through the eyes of children and our creativity is rooted in their loving and free spirit. 
At NAME IT we design clothes which allow children to express their own personality. We are proud to have a selection that features a full range of kids clothing from underwear to outerwear, always with a particular focus on our core products; jeans and outerwear. In every piece of clothing, functionality, safety, quality and responsibility are our main priorities. Brands within NAME IT: NAME IT, LMTD and Lil’ Atelier. NAME IT is part of the worldwide fashion company BESTSELLER. Visit or .

At NAME IT, we are encouraged by children's straghtforwardness and we see the world through their eyes. Our creativity is rooted in the loving and free spirit of children, and we dress babies, kids and tweens for every occasion and always with style At BESTSELLER, we own it. Every chance. Every challenge. Every choice. We’re the global fashion company that’s fast paced and family run. We’re the business that’s built some of the strongest brands in the industry. By empowering every individual to own their journey, we’ve found the courage to keep getting better. To act more sustainably. To foster diversity and provide equal opportunities. To compete more confidently. And to keep challenging the status quo. Time and time again. We are BESTSELLER - and together, we own it.