Product Marketing Specialist

Versatile Product Marketing Specialist to drive growth (maternity cover)Location: Hybrid/Aarhus/CopenhagenStarting date: June 2025About usStibo DX is a leading provider of media enterprise software, supporting publishers and broadcasters to become multimedia hybrids. Stibo DX’s platform CUE maximizes profitability and scalability by streamlining content creation, asset management, multi-channel distribution and product innovation. With a global presence and a customer base of 800 enterprise brands, we are redefining how media companies scale their digital and print operations.We are now looking for a Product Marketing specialist to join our small but high-impact marketing team. It is a maternity cover for at least one year. This role is essential in positioning our product and enabling our commercial team.Your role & impactYou will work cross-functionally with Product, Sales and Customer Success. You will play a key role in product launches, go-to-market strategies, sales enablement material, competitive analysis and campaign messaging - helping us grow brand awareness and increase revenue.What you’ll be doingProduct positioning & messagingDevelop and refine value propositions, messaging frameworks, and competitive positioning.Create clear, compelling content that translates product features into business benefits.Ensure consistent messaging across all marketing and sales materials.Sales enablement Develop sales collateral (pitch decks, battle cards, one-pagers, FAQs).Create compelling product assets including product sheets, videos, blog posts, feature articles and similar.Go-to-Market (GTM) & product launchesAlign with product management to support launches and go-to-market plans.Work closely with Demand Gen to create launch campaigns, email sequences, and website updates.Organize and host engaging product webinars to showcase our offerings.Collaborate with Product to ensure clear internal launch communication.Event & thought leadership supportPartner with Sales & Demand Gen to support trade shows, webinars, and conferences.Prepare talking points, presentations, and demo scripts for events.What we’re looking for3 years of experience in Product Marketing or Sales Enablement in a B2B SaaS or enterprise software environment.Tech-savvy, with an understanding of software/SaaS markets.Strong storytelling skills with the ability to turn technical concepts into compelling, easy-to-understand messaging.Experience developing sales collateral, product positioning, and GTM strategies.Ability to collaborate with Product, Sales, and Customer Success.Analytical mindset with the ability to use data to refine messaging & marketing strategies.Familiarity with tools like HubSpot, Salesforce, or marketing automation platforms.Hands-on approach, adaptable in a small-team environment.Why join us?Make an Impact – Be part of a small but powerful marketing team where your work directly drives revenue and brand growth.Work Globally – Engage with enterprise media customers and collaborate across teams worldwide.Grow Your Career – Own and shape the product marketing function in a growing company.Be part of the best team!Ready to join us? Apply today and help us shape the future of media. Show more Show less