PR & Influencer Manager

We are looking for an Influencer and PR Manager

Are you passionate about influencer marketing, PR and consumer engagement? Do you want to work with beauty in an international and dynamic environment? And do you want to join us in our mission to build our DECIEM brands (The Ordinary and NIOD) in the Nordics and change the world of beauty. Then we want you on our team!

As Earned/Owned Media Manager for DECIEM brands in Denmark you will be responsible for developing and executing influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales. You will manage the day-to-day activations, and it is your responsibility to make both short- and long-term strategies to strengthen brand equity and to support the overall business targets.

Your Role and Responsibilities

In Close Co-op With Your Colleagues In The Brand And Media Teams And With Key Stakeholders From Nordics And EMEA, You Will optimize The Two Brands’ Presence In The Market And Orchestrate Product Launches And Campaign Executions. More Specifically, You Will

• Optimize the brands EMV & Share of Voice in the Danish market via effective Press and influencer programs
• Identify and build relationships with relevant influencers, bloggers, and thought leaders in the industry
• Collaborate with internal teams to develop compelling content and messaging that resonates with target audiences
• Lead the earned activation of global campaigns/product launches, marketing programs and activities across consumer facing media touch points
• Use consumer insights to analyze the consumer journey and identify local opportunities
• Manage A&P budgets
• Build the Danish earned media strategy and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to the stores (on- and offline)
• Monitor and track campaign performance, analyze data and provide regular reports to the team and management
  
  

Qualifications

For you to be a success in this job, we expect you to have 3 years of experience from a comparable job preferably from a PR/influencer agency or from the fashion/beauty industry:

• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers, press and internal stakeholders
• Demonstrated experience developing and executing successful influencer and consumer marketing campaigns
• Has a good understanding of the Danish influencer landscape and has already established a good network
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Analytical skills with experience using data to make informed decisions
• Passion for social media, influencer marketing, and emerging trends in the digital marketing space
• A creative and analytical mindset and experience with relevant social listening and performance management tools
• Fluency in Danish and English
• Bachelor's degree in marketing, communications, or a related field
  
  

Your Profile

You are an outgoing, creative, and ambitious marketer who loves to network. You are confident juggling multiple projects and adhering to tight deadlines whilst maintaining a superb eye for detail. You are creative and proactive and can work both independently and in teams. You have a strong personal interest in the influencer landscape and social media. And you know how to drive strong brands and sales.

The Brands

The Ordinary is disrupting skincare that creates clinical formulations with integrity. Rooted in skin science, the brand uses effective ingredients, at optimal concentrations, and at sensible prices. It's on a mission to make quality ingredients accessible to everyone, while being the voice of clear, transparent beauty for its community.

NIOD is a pioneer in tech-led skin science. The brand combines the most advanced technologies in DECIEM’s portfolio. It is timeless by design, eschewing trends and cultural shifts for formulations engineered for a lifetime of skin optimization. The brand’s loyalty lies only with next-generation science, using complex ingredients, research, and processes to arrive at its destination.

What We Offer

You Will Report To The Nordic Senior Media Manager, And You Will Work From Our Nordic Head Office In Carlsbergbyen, Copenhagen. You Will Become Part Of An Ambitious And Passionate Online Team Based In Our Nordic Head Office. We Offer An Exciting Opportunity To Join a Global Company With a Strong Heritage Within An Innovative And Growing Industry, Including

• Attractive & Competitive compensation package
• A hybrid working model with the opportunity to work from home 2 days per week
• Wide variety of social office events   
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products
  
  

Who we are

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity and Equity in the core of everything we do

Estee Lauder Companies is an equal opportunities employer. As part of our ID&E initiative, we provide local development training such as identifying unconscious bias in workplace settings and how to counteract them through annual sessions in the Nordics.

We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. 

Next Step

We will be reviewing applications on an ongoing basis as the preferred start date is as soon as possible.

We are looking forward to hearing from you.