Demo

Senior. Business Development Manager, Licensing and Extended Line

POSTED ON 4/26/2025 AVAILABLE BEFORE 5/3/2025
the LEGO Group Billund, 10 Full Time
Job Description

Are you passionate about strategy development and implementation, and do you thrive on leading change initiatives in the Licensing and Extended Line (LEL) space? Then this is an amazing opportunity to play your part as our Billund-based Senior Manager, Business Development!


Core Responsibilities



  • Support development and implementation of Licensing Strategy across the Licensing & Extended Line (LEL) division and the broader LEGO business
  • Drive and support strategic projects including implementation of sustainability initiatives together with LEL Sustainability team and LEL leaders
  • Constructively challenge and provide strategic sparring to LEL leaders on strategic and operational challenges and issues to improve leadership decisions
  • Support Development of Product Line Roadmaps (Publishing, Licensing, Branded Partnerships and Extended Line).
  • Drive and co-develop creation of new, sustainable business opportunities
  • Develop and Deliver ad hoc analysis and presentations to enable strategic and business decisions.



Play your part in our team succeeding

The LEGO Group’s Licensing and Extended Line (LEL) department consist of 4 product lines (Extended Line, Licensing, Publishing, Strategic Partnerships) and is responsible for growing the LEGO Group’s unique reach with consumers and deepening the engagement through extended line and licensed products. In this role, we are looking for a consultancy profile, who will be ready to help elevate strategy and leadership of LEL.

Please note This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Do you have what it takes?



  • Experience in a leading consultancy firm or within the fast moving consumer goods (FMCG) or consumer packaged goods CPG sectors, with a focus on sustainability strategy being a valuable asset.
  • Outstanding quantitative and analytical skills that allow you to extract logic, insights, and meaningful conclusions from complex business problems and turn them into leadership recommendations.
  • Excellent communication skills enabling you to structure documents and quantitative analysis as well as PowerPoint presentations for leadership teams
  • Strong collaboration skills and superb partner management experience that builds followership and influence.
  • Ability to navigate in a complex and creative innovation environment and create order out of chaos.



Nice to have



  • A standout colleague who likes the big picture thinking while also enjoying diving into the details.
  • Thrives with ambiguity and loves bringing mess and uncertainty into order.
  • Self-leading individual who takes initiative, and recognizes and acts on opportunities
  • Humoristic and can-do attitude.



Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Popular Search Topics

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at the LEGO Group

the LEGO Group
Hired Organization Address Billund, 10 Full Time
Job Description Are you ready to make a significant impact as the Marketing Manager Portfolio, Strategy and Commercial f...
the LEGO Group
Hired Organization Address Billund, Full Time
Job Description Are you passionate about enhancing the post-purchase experience in eCommerce? We’re looking for an LEGO....
the LEGO Group
Hired Organization Address Billund, 10 Full Time
Job Description Join the LEGO Education International (LEI) team to bring our customer value proposition to life across ...
the LEGO Group
Hired Organization Address Copenhagen, Capital Region of Denmark Full Time
Job Description Are you passionate about enhancing the post-purchase experience in eCommerce? We’re looking for an LEGO....

Not the job you're looking for? Here are some other Senior. Business Development Manager, Licensing and Extended Line jobs in the Billund, 10 area that may be a better fit.

Vice President, Brand Development

LEGO Koncernen, Billund, Billund