A2MAC1 is a global leader in benchmarking and engineering insights for the automotive and mobility industries. As a SaaS platform, we provide data, software, and consulting services to empower businesses to innovate and grow sustainably.
Our solutions combine advanced data analytics, strategic expertise, and tailored project support, enabling our clients—leading OEMs and OESs in the automotive market—to make informed decisions and stay competitive. We deliver comprehensive insights into vehicle architecture, technology, and performance through our extensive database and cutting-edge tools.
Whether through our Data-as-a-Service offerings, Software-as-a-Service solutions, or consulting services, we help optimize product development, reduce engineering cycles, and improve cost efficiency.
The Global Marketing Director will define, develop and execute a strategic marketing plan, aligned with the product & offerings roadmap and business action plan
.The role targets to build awareness and promote our solution as a value-added service product to the market
.This role requires transverse collaboration with the global sales, insights and technology teams
.
Tasks & Responsabiliti
es
Marketing roadma
- p :Build A2MAC1’s Marketing & Branding strategy worldwide, including areas of focus and long term go
- alsDevelop short and long-term channel growth expansion strategies and execution day-to-day tactic that increase traf
- ficAnalyze the needs of platform users in order to ensure that our solutions are promoted according to business ne
- edsMeasure the short, medium and long-term impact of marketing strategy and actio
ns.
Marketing activiti
- es :Responsible for lead generation and pipeline expansion leading to the revenue acquisition and revenue growth within our existing customer base and SME customers jointly with our regi
- ons.Integrate our company brand and messaging into a unified approach to all marketing cont
- ent.Develop and refine product positioning and messaging, for both existing and future produ
- cts.Own the company website and online conversion pro
- cessCollaborate on the implementation of the global CRM and ensure its sustainability long term. This key project includes a global coordination with the Marketing team and other support functions, the implementation of the CRM policies supporting the system and the training of all stakeholders using the sy
- stemLead to ensure content on our offerings is written and delivered with quality & in timely ma
- nnerManage and run all social media outreach. Create engagement goals for all social media posts and track metrics across all chann
- els.Develop a deep understanding of the target audience, using user insights and data to build marketing campaigns that resonate with the targeted audi
- enceLead a competitive watch on our industry and contribute to our differentia
- tionBuild a thought leadership perception for A2MAC1 together with the C-Level, globa
lly.
Customer & Prospects interact
- ion :Create customer acquisition and retention strategies (local event, performance marketing, email marketing, promotions, partnerships,
- etc.)Manage the product marketing strategy to animate our community of customers and prospects around product evolu
- tionsOrganize events to bring together customers and part
ners.
Manage
- ment :Lead and drive the marketing team worldwide, and animate weekly and monthly me
- etingsAssess the Marketing activities & processes across the company and ensure upgrade to best in class standards, with a spirit of continuous improv
- ement.Build and report on all required activities such as marketing calendar, lead gen reports, campaign analytic
s etc.
Professional Bac
- kground5/10 years of experience in Ma
- rketingYou have already operated in an international / global
- set upExperience in B2B DaaS/SaaS and PaaS / Marketplace bus
- inessesKnowledge of automotive industry is
- a plusProficiency in English and ideally german and or
french.
Skills & A
- bilitiesProven ability to understand product features and their value / benefits. You must be able to lead on the content creation and messaging (ads, blogs, white papers) arou
- nd them.Excellent oral and written communicatio
- n skillsAble to operate both at a detailed level as well as from a holistic per
- spectiveExcellent interpersonal skills and demonstrated ability to interact professionally with culturally and linguistically divers
- e publicExcellent organizational and coordinatio
- n skillsSelf-driven/entrepreneurial and resourceful with a roll-up-your sleeves attitude towards getting things done in a small company env
ironment
Demo