Brand Manager - Digital Marketing

The Opportunity:

The Brand Manager plays a key role in driving the success of flu and travel vaccines by developing and executing data-driven, multi-channel marketing strategies. This role ensures that healthcare professionals (HCPs) and other stakeholders receive relevant, high-quality content through the most effective touchpoints along their customer, enhancing their overall experience.

Key responsibilities include optimizing digital campaigns, leveraging CRM and marketing automation tools, and continuously analyzing performance data to refine engagement strategies. Additionally, this function serves as a digital and innovation evangelist, driving mindset shifts and execution excellence, particularly within the field force. By integrating innovative digital solutions, the role enhances customer experience, strengthens stakeholder relationships, and directly contributes to commercial success. Furthermore, the Brand Manager collaborates closely with cross-functional teams to align digital initiatives with overall brand objectives and elevate digital acumen across the organization.

Accountabilities:

Brand Strategy & Execution

• Develop and execute data-driven, multi-channel marketing strategies for vaccine products
• Design and implement marketing initiatives tailored to market dynamics, competitive landscape, and customer needs
• Optimize customer journey and experience by ensuring seamless and relevant interactions across all touchpoints
• Enhance the Sales Journey by leveraging CRM data for preparation, enabling effective customer conversations via iPad, driving consent generation, and extending engagement through approved emails
• Provide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioning
• Ensure brand consistency across all touchpoints and optimize engagement through targeted messaging and content

Cross-Functional Collaboration & Digital Innovation

• Align brand strategy and execution with Sales, Medical, Operations, Market Access,et al
• Leverage CRM, automation, and analytics to optimize engagement, experience and performance
• Champion digital adoption and innovation, especially for the fieldforce
• Strengthen internal digital capabilities and drive continuous improvement

Compliance & Performance Monitoring

• Track and analyze marketing initiatives to measure effectiveness, generate insights, and optimize future strategies
• Ensure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activities

Your Skills and Experience:

• University degree in Business, Science, IT or a related field
• At least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a strong focus on multi-channel strategies, experience in vaccines preferred